If I took your website and made an outfit out of it, and told you to wear it, would you be willing to put it on?
Right now, if I went to my closet and picked out an outfit, there is a very good chance that it would involve me wearing either a black top or something with black & white stripes. I’d then add a colorful scarf for a shot of color in there. My website? Based entirely on those colors in my closet. Matter of fact, in my photo for my avatar? I’m wearing a black & white top – with jeans, and my Kate Spade gold glitter Keds.
This website needs more Kate Spade gold glitter Keds influence.
Otherwise, I’d be more than willing to put it on and wear it around.
How to Pick Your Colors for Branding Your Business
So often, I see people asking about colors, and branding, and trying to be strategic in which ones they should go with to represent themselves. The thing is, if you’re a solo entrepreneur – you are your brand, and your brand is YOU – you’re not trying to be all things to all people.
You are not Coca Cola or Nike in your strategy. You do not need to be worried about red creates urgency while blue creates trust. If you hate blue? You should skip it!
Because you need to be YOU online. You need to brand YOU so that you build trust around who you are, and what you are about.
Your wardrobe? The easiest place to go to find what speaks to you.
If you’re willing to wear it, you should reflect it in your YOU Brand.
You want there to be a fluidness between what people experience when they get to know you online and when they meet up with you in person. That is what builds trust for you.
I didn’t always do this. Matter of fact, for awhile there I used these lovely blush pink notecards for client notes, and I matched the header graphic on my website to that color. They matched a couch that I had my my former photography studio. They were very “boudoir” in color. I paired them with dark gray and gold accents. I wear dark gray from time to time, and I have those gold glitter shoes, but that shade of pink? If I tried to wear it I would just fade away. Think somewhere between blush & bashful. Very much not a color in my wardrobe.
I then tried to transition to dark yellow & dark gray. Oh goodness. Even less “me” which is probably why that redesign lasted only a few months. Oops.
Once I became clear & confident about who I am and what I stand for – and what I wear? The rest of it all fell in to place pretty naturally.
Hopefully this helps you out the next time you go to choose colors or a design for your online presence! Bring YOU throughout it all, and you can never go wrong!
Want to Know More?
For a limited time, I’m doing FREE Brand You Confidence Discovery Calls! Set one up for yourself and we will talk about how you can bring more YOU in to your branding and your business online! If you miss getting a call now, don’t worry – get on the email list and I’ll send out an email the next time I have spaces available!
Orange closet photo by Rubbermaid, via Creative Commons.