Why Are Your Readers Here? 30 Days to Awesomize Your Blog

Why Are Your Readers Here? 30 Days to Awesomize Your BlogOver and over in my head, I’ve been thinking about this series. As creatives, sometimes we struggle with getting our blogs all nice and blinged out for our readers, in a way that represents our brand as well. You’re probably swell at what you do – but blogging about it just may not be your thing. That’s cool. That is where I come in.

I’ve had a blog for over 14 years now. I know! 14 years! Isn’t that CRAZY? So I know a thing or two about what blog readers are looking for when they visit your site. Some of them you may already be doing, but maybe not all – so be sure to subscribe to the email list so that you can get all of these delivered to your inbox in nice bite-sized pieces and you can AWESOMIZE your blog right along with me! Want to follow along on Social Media? The hashtag is #31DAB and I’ll be sharing them on Twitter, Facebook, Pinterest & Instagram!

Ok, enough of this rambling … lets dive right in!

Why Are Your Readers Here on Your Blog?

I know you have superpowers. Something that makes you special, something truly unique about you. But when a new visitor arrives at your website, how long does it take them to figure it out? Do they have to hunt high and low, or is it super obvious? Do they have any idea who you ARE?

(As I’ve talked about before, sharing those things is the secret of a successful photography business.)

Pull up your blog right now and look – how long would it take me to find out about you? Today, we want to make sure that at least one, if not all, of these items are available:

  • Your Tagline – Can you tell me in just one sentence what you’re about? An Elevator Pitch? Something that passes the head-bob test, where I nod my head up and down? “Yes, yes! I get it! I want to know MORE!” If not, add your tagline to your blog. Somewhere really visible too!
  • Your Name – If your business isn’t your name, put your name somewhere easy to locate. I want to connect with you, but to do that? I need to know your name!
  • A Bio Blurb – Add your photo and a little bit about you to your sidebar on your blog. (Right there with your name.) Let me get to know you and see you. We’re meeting for the first time, I want to put a name with your face. Again, this reassures me that I’m in the right place when I’m reading your website. If I’m in the wrong place? It might just be enough to make me want to stick around for awhile.

Your blog may not have a sidebar, and that is ok. If it doesn’t, make sure the about page link is super easy to find. We’ll get on to updating that page soon, don’t worry!

Have Day 1 complete? Post your link in the comments below so we can all come and check it out! Before you go, be sure to sign up for the email list so that you will get the rest of this series via email!

Just so you don’t feel alone, I’ll be following along and doing these things on my photography blog and my Travel blog as well! Knowing that I needed to clean up my own act was the inspiration for this series, in fact!



Author, Coach, Blog Geek. Blogger of 15 years, I named WordPress. My Superpower: Helping entrepreneurs like you use the power of storytelling across blogging & social media to magnetize clients and dominate your market. It is time to stop believing the lies of the Perfection Culture. I live in Houston, Texas when I'm not traveling in my Mini Cooper.
Christine Tremoulet

Christine Tremoulet

I'm a professional photographer and a story strategist. My Superpower? Helping you grow your confidence and build a profitable business that supports the life you want to live. It is time to be a Life Boss. You are Enough.

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  1. Darryl Ann Girardin on September 1, 2014 at 4:19 PM

    Yay! I’m very excited for this series! http://saltandpinephoto.com/blog

  2. Kim Nodurft on September 1, 2014 at 9:25 PM

    Thank you!!!

  3. Kirsten Oliphant on September 1, 2014 at 9:57 PM

    What a great series! Sharing. My blog is here: http://kirstenoliphant.com

  4. crystal owens on September 2, 2014 at 6:09 AM

    I am very interested in learning more about your 30 days to awesomize your blog series.

  5. Thalita on September 2, 2014 at 11:36 AM

    I am LOVING this series already!! Thanks for sharing your awesomeness with us!!! πŸ™‚

  6. Tanja on September 2, 2014 at 5:05 PM

    Perfect timing! We’re going to relaunch our website (and blog) in a month! πŸ™‚
    http://jelgerandtanja.com/blog (not perfect, but

  7. Carrie Sunday on September 2, 2014 at 6:20 PM


  8. Faith on September 4, 2014 at 2:42 AM

    I love you so much. I’ll post my link when I get caught up.

  9. Kitty on September 4, 2014 at 7:34 AM

    Christine! From Big Pink Cookie, oh my goodness (sorry, not a comment about your post). This is Kitty from way back when – old time blogger also. Just wanted to say *Hi*

  10. Andy templeton on September 4, 2014 at 4:08 PM

    Ok, I am in! Thanks.

  11. Christine on September 4, 2014 at 4:20 PM

    Hello Kitty! OMG! It is so awesome to see you here!!! I love that this is like the Old School Blogger comment thread. Like the good ol’ days! XOXO

  12. Pamela M. Kramer on September 9, 2014 at 6:26 AM

    Very cool Christine! Thanks for hosting. http://www.pamelamkramer.com

  13. […] your readers why they are here, in one […]

  14. Holley on September 10, 2014 at 8:39 AM

    Thanks for being awesome! πŸ™‚

  15. Savannah on October 4, 2014 at 10:24 PM

    I’m very new on this of bloggin and I don’t have any idea of what I’m doing, ahah!, thank you so much for sharing this, I’ll keep my eye on this, my website it’s http://www.yogipeach.com if you want to check out.

  16. Amanda on November 3, 2014 at 11:17 AM

    I completed #1. Here’s my link http://msmariediydesigns.blogspot.com

  17. Marilyn Edwatds on November 3, 2014 at 11:26 AM

    Following along for all the fabulous information. Thank you. πŸ™‚

  18. Amanda English Photography on November 3, 2014 at 11:52 AM

    Can’t wait for this project! (:


  19. sigal on November 3, 2014 at 1:33 PM

    O.k. it took me a while but I’ve decided to follow up each time on this series. Or at least I’ll try.

  20. Hannah Weflen on November 3, 2014 at 2:59 PM

    So excited to start applying these tips to my site! http://www.quitequaint.com

  21. Kimberly Aker on November 3, 2014 at 3:13 PM

    Super loved this tip!!! Did this recently when I noticed viewers weren’t doing what I wanted them to on my site. Check it out and let me know your thoughts! http://www.magnoliagracephotography.com

  22. shawna parks on November 3, 2014 at 3:26 PM

  23. Gunilla on November 3, 2014 at 8:57 PM

    So excited to learn more about having a fab blog!

  24. Mihaela Ed-Valk on November 4, 2014 at 1:04 AM

    http://utterlyfeminine.com/ Here is my Day 1 πŸ™‚

  25. Amy Pischke on November 5, 2014 at 6:59 PM

    Great post! I got something together about me for the end of my posts after reading this (don’t have a sidebar). Will probably work on it some more-but I think it’s a great suggestion. By the way, I use a Squarespace site, and it automatically resizes everything for different formats if anyone is looking for a new platform (I like it!) http://www.hometahnphotos.com/blog/

  26. Jenny on November 6, 2014 at 7:03 PM

    Day 1 complete!

  27. farah on November 16, 2014 at 6:49 PM

    Thanks for this series. I recently launched my blog site/business http://www.butterandnectar.com – we just launched a collection of silk and satin pillowcases. I am basically trying get comfortable and clarify my position in the blog-sphere (is that even a word), so this series is perfect to help define my position and establish my brand. Check out the blog http://butterandnectar.com/blogs/b-n

  28. RΓ©a Smith on November 19, 2014 at 11:15 PM

    Im giving it a go and making it a commitment! Thank you for the nug πŸ™‚

  29. Lucrecer on November 24, 2014 at 7:44 AM

    What a great series! My blog is here: http://lucrecer.com

  30. Sarah Raanan on November 26, 2014 at 11:21 PM

  31. Paul adeyemo on November 29, 2014 at 4:33 AM

    Thanks for the tips here’s my blog

  32. Kristen on November 29, 2014 at 8:17 AM

    Hi Christine! Thank you so much for your helpful information on blogging! I’m a terrible blogger πŸ™
    I started with WordPress but then I deleted it and integrated my blog with my squarespace site. Now that I did that I am hearing that WordPress is the best platform for blogging and for SEO ranking. I didn’t realize it at the time I deleted it. So I love to write, I just never make time for it and I get stuck sometimes so I haven’t blogged in a long time. I want to rebuild my blog site and make it awesome! Do you think that WordPress is the way for me to go? I wonder if there’s a way to transfer my previous blog stuff from squarespace into a WordPress site? Also any ideas where I can find *rad* WordPress templates to use? thanks!!

  33. intaG on December 17, 2014 at 11:38 AM

    thanks Christine for doing this..looking forward to next 29 days :))

  34. Jennifer Schulting on December 20, 2014 at 10:08 PM

    Your tagline. Check!
    Your name. Check!
    A Bio Blurb. Check!

  35. Nina Sohn on December 28, 2014 at 1:20 PM

    Alrighty then – step one is done! Not sure about my tag line…love to hear thoughts!

  36. Carolyn on January 5, 2015 at 4:00 PM

    Here’s mine! Can you guys check it out and let me know what you think??

  37. Sarah Dickenson on January 7, 2015 at 1:58 AM

    ready for some serious awesomeization!

  38. Christy on January 9, 2015 at 11:48 AM

    Thank you Christine. I’m looking forward to your 30 blogging tips.

  39. Kristie Montrois on January 14, 2015 at 9:55 PM

    Thank you Christine.

  40. Sarah Valentine on January 25, 2015 at 10:03 AM

    Trying to catch up! Thank YOU for this! Its helping me keep the focus!

  41. Louise on August 14, 2015 at 7:48 AM

    I am SO late to the party but hope I’m not among strangers when I say that!

    Anyway, I think I’m doing ok on today’s challenge… except for having a tag line EEEEK – more deliberation. I shall probably decide on that in about a year!

    Looking forward to the rest of the challenge – thanks Christine!

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Author, Coach, Blog Geek. Blogger of 15 years, I named WordPress. My Superpower: Helping entrepreneurs like you use the power of storytelling across blogging & social media to magnetize clients and dominate your market. It is time to stop believing the lies of the Perfection Culture. I live in Houston, Texas when I'm not traveling in my Mini Cooper.