If you’re like me, and most other creatives, you just want to bury your head in the sand and not have to deal with the numbers when it comes to business. Don’t worry, Courtney Zerizef has you covered! Her incredible Homeroom helps you become financially wiser when it comes to pricing, profitability, and preparing for…Continue readingEpisode 24 – Being Financially Smart with Courtney Zerizef
Jamie Larson, founder of The Snap Society, joins me today to discuss the things you must do in your business before you raise your rates. Jamie lives in Denver, Colorado with her family, but started her photography business about 10 years ago while they were living in San Antonio, Texas. As her business grew and…Continue readingEpisode 21 – Things You Must Do in Your Business Before Raising Your Rates with Jamie Larson
It is time that you stop focusing on the wrong numbers. It is time that you stop letting others define YOUR success. It is time to stop playing the numbers game. No, you do not need 10,000 Instagram followers. You do not need 5,000 blog visitors a day. Being on Page 1 of Google isn’t…Continue readingStop Focusing on the Wrong Numbers to Grow Your Business
In May of 2015, we had a flood in Houston. Sudden rains, a massive downpour that lasted for hours, and it took me almost 4 hours to get home from a parking lot only 2 miles away. Fortunately, my beloved Mini Cooper (her name is Clara) was spared. Unfortunately, my son’s car was not. Knee…Continue readingWhat Photographers Can Learn About Selling Online from the Car Industry
Your business has exactly one job: to make a profit. It cares about nothing else. It doesn’t care about changing the world. About saving lives. About helping people. It cares about one thing – making a profit. That, at the core, is a business. If your business isn’t making a profit, it isn’t a business.…Continue readingIf You Want to be in Business, You Need to Make a Profit
When it comes to Black Friday sales for your photography business, you want to be mindful of what you are offering. Be careful to not create a sale that ends up costing you money, or one that turns your clients in to thinking that they can get a deal all the time. After all, we…Continue readingHow to Run a Black Friday Sale Without Hurting Your Business!
“Everyone else in my area is priced so low, so I have to be priced low too.” I see this time and time again, people lamenting about the other photographers in their town who offer $50 portrait sessions with all of the digital files included, and how on EARTH are they ever going to compete…Continue readingThe Myth of “My Photography Pricing Has to Be Low…”
Now that we have talked about how I handle In-Person Sales Sessions, the timing could not be better to share with you that the Preveal app is on sale! Purchase it between now & May 24, 2013 and receive $25 off of the normal price. Preveal brings the power of showing your clients their images…Continue readingPreveal Sale & Giveaway!