Imagine you had to go get a corporate job tomorrow, working for a major company. (Did anyone else just feel the chill in here, or is it just me?) Payday rolls around, and your boss tells you that you can’t have your paycheck until you go and tell TEN PEOPLE about the company. What your…Continue readingWhat if Your Boss Made You Talk About Your Business?
When a client contacts you, they are hoping that you are the one. That looks so simple, but read it again. When a client contacts you, they are hoping that you are the one. They want you to be the person that they will hire. The one that will solve their problems, that will fix…Continue readingWhat Exactly Are Clients Hoping For When They Contact You?
People buy from people that they like. More importantly, people buy from people that they CONNECT with. That connection occurs when you are vulnerable and share your personal experiences with your clients. Are you giving me something to connect with you over? Are you sharing personal posts on your blog? A view of your day-to-day…Continue readingWhy Personal Storytelling is Critical On Your Business Blog
In May of 2015, we had a flood in Houston. Sudden rains, a massive downpour that lasted for hours, and it took me almost 4 hours to get home from a parking lot only 2 miles away. Fortunately, my beloved Mini Cooper (her name is Clara) was spared. Unfortunately, my son’s car was not. Knee…Continue readingWhat Photographers Can Learn About Selling Online from the Car Industry
I was asked in fall 2015 to come and speak at Blissdom Canada, just north of Toronto. The invitation came while I was over in Calgary, on my way to San Francisco for Emerging Women. My friend Jennifer asked if I would come and talk about being bold, and of course I said yes. I…Continue readingBeing Bold, Being Vulnerable, and Your Story
It is time to embrace your already existing personal brand. Yes, you have a personal brand, even if you have never thought about it before. Even if you think the whole thing personal branding is a bunch of crap. You are a walking, talking, living, breathing personal brand. Head Marketer for Brand YOU “Regardless of…Continue readingTapping In to Your (Already Existing) Personal Brand To Grow Your Business Online
If I took your website and made an outfit out of it, and told you to wear it, would you be willing to put it on? Right now, if I went to my closet and picked out an outfit, there is a very good chance that it would involve me wearing either a black top…Continue readingWould You Want to Wear Your Website? Branding Thoughts
Welcome to my annual photographer’s BIG Black Friday Sales Post for 2015! It’s the most wonderful time of the year!!! Outside of the trade shows at Imaging USA and WPPI, the BEST sales for photographers are during the Black Friday Sales this weekend! Every year, I work together with vendors that I know and love…Continue readingThe Annual BIG Black Friday List For Photographers – 2014!