Here is an interesting fact for you — according to Pew Research, in May 2013, “34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.” (Pew Research Internet Project: Mobile Technology Fact Sheet)
34% of people online were primarily using a mobile device to get online in early 2013. Just imagine what that number is up to today!
Looking through my Google Analytics stats for 4 different websites, my numbers support this – about 40% of my site visitors are on mobile devices.
Yet I can’t tell you how many times I’ve heard people say that they don’t care what their website looks like on a phone, it is meant to be experienced on a computer. Guess what? You don’t get to decide how people view your site. You need it to be mobile friendly if you want to stay in the game.
Today’s task is to grab your phone and look at your site. Closely. If you were visiting it for the first time, could you find what you want to know? Could you zoom in on the page to read the text? Could you find contact information to hire you? How is the menu to navigate? Can you go from section to section?
Bonus points if you can get your hands on another type of mobile device to check it there. Not that we’re counting points here, but you know what I mean! If you use an iPhone, get access to an Android. Check it on a phone and a tablet or two. Look at it as many ways as possible.
Make sure the experience is a good one for your end users. After all, you blog (and your website if you have one) is your storefront for most of your clients. You want to make sure that if you get them to the front door, they can actually walk inside and look around!
UPDATE: As of April 21, 2015, Google has made a major change to their algorithms. They said that this change could impact people’s websites more than Penguin and Panda combined, it is that big of a deal. They will penalize you if your site is not mobile-friendly. If you have not made your site mobile-friendly already, you have no excuse now.
Not sure if your site is mobile-friendly? Use the Google Webmaster’s Mobile-Friendly Test.
30 Days to Awesomize Your Blog is a series of posts to help you make sure your blog is as amazing as possible. It is free to read, and bonus? Get on the email list (the link is in the sidebar) and I’ll send them to your email inbox as well! Follow along on social media too with the hashtag #30DAB and leave a comment so we can check your site out!