If you’ll excuse me, I’m going to climb on my soapbox here.
It is an epidemic in the business world. Especially for those of us online.
We worry about if we are going to make $37,000 in the next 4 days. We compare how much traffic our website receives compared to a mega-site like Huffington Post. Every day I see more and more posts online that are driving us to feel this way, and it is crushing our morale. Not only that – it is keeping you so hyper-focused on getting everything right that it is paralyzing you from just getting going.
Here is what I have to say about it all. (The post below is not a transcript of the episode itself. I have a lot to say on this topic!)
Stop comparing yourself to someone months or years ahead of you in your business.
Stop letting someone else’s version of success define what your success looks like. You are allowed to declare what your success looks like. It will not look like anyone else’s.
Stop focusing on the money, and instead focus on the STORY. What inspires you? Why did you get in to this business in the first place?
Stop trying to hide behind all of the rules that you feel your business, your blog posts, your social media accounts must abide by, and get out there and start to CREATE CONTENT.
More than anything, this all applies to you if you are building something new. Whether it is your first business or your tenth, when you start a new business endeavor, it takes time to shake out your voice so that it rings true to YOU.
All of the rules that we have around how to write the perfect headline that will be clicked 1700 times, or the most Pinterest-worthy pin that will be shared 324 times an hour do not matter if they are stopping you from getting your story out there in to the world. At the heart of it all, your story matters.
Those rules are based on numbers, statistics, data – not on you connecting with your ideal clients & readers. While lists may be the most amazing things ever for Buzzfeed? Your audience may hate them.
Find your voice, worry about the rules later.
This may seem like strange advice from me, considering that fact that I am a Social Marketing Strategist. The “social” part is very important for me though. If abiding by all the rules is what is paralyzing you from moving forward in your business? I want you to stop. Find what is the correct fit for you. Write your own rules.
Lean in. I want to tell you something. Just between us, ok? You have my permission to not be perfect. To choose the social media platforms that work best for you, or to skip them all together. To write your blog posts in the style that speaks to your heart, or to create podcasts instead. List posts, perfectly crafted headlines, all of those things? Skip them all of they don’t feel right. Try things. Break things. FAIL. Fail fast and course correct. Learn what the options are, but then choose which ones you will embrace that are right for you. Be you. Define YOUR success. Set your own goals that support the life AND the business that you want.
Embrace who you truly are, and know that we are all cheering you on. More than anything, we need you to stand up and raise your voice. Be seen and heard.