Yay! You have people visiting your blog! Mission accomplished! Except … now they can’t figure out where you’re located at or how to contact you. So they leave and go find someone else.
Not exactly your goal, is it?
Look at your blog as if you’re a first time visitor wanting information. If you’re in a business where you work with your clients in person (that would be you, photographers!) make sure they can figure out where you ARE. I know, I know — you want to photograph in cool destinations all over the world so you chose to leave it off of your site. That way, it is like you are everywhere! Except, no. You’re not. You actually live in one location. People want to know that!
I photographed destination weddings in Mexico, Belize, England, and around the USA. All with the fact that I am located in Houston, Texas on my website. Some of my clients lived in Houston and chose to take me with them to their destination. Some lived in other locations and flew me in. It has always been easy to find on my website where I live.
If you are truly just an online based business – you’re designing graphics, you do business coaching, whatever the case may be – it is still a good idea to put your location on your site. It gives people another way to connect with you. Plus they can then try to figure out when your work hours are so they don’t call you at 7am in the morning if they live on the east coast and you’re on the west coast.
So now they have figured out where you live, but how easy is it for them to contact you? Do you have a contact form set up? What about an email address that is visible? Can I find your phone number?
If I was a member of the Oprah staff and wanted to feature your amazing awesomeness on the Oprah channel, could I even get in touch with you? Or would I have to send up rocket flares to hopefully get your attention?
People. Don’t make Oprah send up flares to reach you. Make it easy on her – and on everyone else who might want to work with you. <<Click to Tweet this!>>
Put a “Contact” option in your menu bar, and on that page add all the juicy contact info you can come up with!
30 Days to clean up my act and make my blogs all fresh, and I’m sharing the steps that I’m taking daily here! You can follow along using the #30DAB hashtag on social media, and be sure to sign up for the email list to get updated on the next step! Together, we will Awesomize the internet!