My Love Letter for You. I See You.

You have probably heard me talk about how I started blogging 16 years ago. What I don’t talk about very often is why I started blogging back then.

I felt like I was invisible. I had so much to say, so much to share with the world, and it was all locked up inside of me. My creativity? It was completely stifled. I felt like I could disappear and no one would even notice.

Blogging saved me.

Blogging gave me a place. Somewhere that was completely my own. I could decorate it any way that I wanted. I could say anything I was thinking. No one could stop me.

People cared. People listened. People read my words, and shared their words in return. We didn’t always agree, but it did not matter. My blog was my own, it was my home. My sanctuary. My refugee.

Six years after I started blogging, I launched my professional photography business. I was already known on my blog for photography – my personal photo blog had even been nominated for a SXSW Webby. Those photographs were nature photos, or travel photos, but not wedding photos.

Thanks to my blog, and the fact that I had shared my story, that I had been vulnerable, people knew me, they liked me, and they trusted me.

People that had never met me in person trusted me, because that is the power of sharing our stories. That is how humans connect on a deeper level than anything else. When we know someone’s story, we lean into them. We trust them.

People buy from people that they trust.

Even people that had never read my blog before they considered hiring me, once they found it? They dug in and got to know me. By the time I met with most of my clients in person, they first thing they told me was that I sounded in person exactly like they imagined I would sound from reading my blog.

That is the power of story. Within my first year of business, I was fully booked and making 6 figures as a full time wedding professional.

Blogging saved me.

That is the dream that I have for you.

I see you. You are a creative. Weddings are your passion, your joy. Isn’t it the most amazing day to be a part of? So much love, hanging thick in the air. You can hear it, rich with resonance.

Whatever role you play in a couple’s wedding day, it is an important one. You are a link in a chain of love that surrounds them, and without you the chain would be broken. You matter to them.

They want to know YOU.

From the very first moment that they view your website, your blog, Instagram, Pinterest, however it is that they find you, they are thinking, “Are they the one? The one that we have been looking for?”

You tell me though that you don’t know how to write blog posts, you have no idea what to say. Social media? Why do you have to do that too in your already busy day. Graphics, Pins, the list goes on and on.

You just wanted to be a part of their Wedding day. You simply wanted to be of service to them. Who knew the rest of it was going to be a part of it?

I understand. It can feel overwhelming. Especially when you have no one to guide you through this part of your business.

Whether you were trained or simply innately had the talent that you bring to the Wedding day, you were not trained for this part of your business.

This is where I step in. I am here for you.

Before I became a Wedding photographer, during those early days of blogging, I was also a web strategist. Specifically, I was working with Fortune 500 companies on their Story Strategy.

I will help you get clear on the story that you want to tell. All of the important parts of your story that you want to share with your clients so that they can learn to know you, like you, and trust you.

I want you to be seen. I want you to stand out in your market.

You are enough.

No one else brings to the Wedding Day quite exactly what you offer. The most important thing that only you can bring? YOU. No one else has that, no matter how hard they try.

I will teach you how to get clarity on how to infuse your brand with your message. How to choose what your brand looks like, and determine what your brand is about. We will define your style and teach you how to create graphics for your social media accounts that are almost effortless once you lay the foundation.

You will plan your marketing calendar and your editorial calendar. Once you know what you want to talk about each week, preparing your social media posts is a breeze.

We are going to learn about money. Ways to make sure you’re profitable, and ways to work through the stories you are telling yourself about money. No more negative self-talk about why you can’t charge profitable rates, or why more people won’t book you.

That is just the start of what I have planned for you in the months ahead!

Maybe you’re wondering how we’re going to do all of this? (I mean, after all, you have a business to run!)

This is the most amazing part: I am so excited about this!

The Wedding Professional Association.

I have built it. It is waiting for you to come and join me.

Like a Private Club in London’s high society, with a library for the monthly course bundles, and a private community for discussion and networking with your peers.

I would like to invite you to join us as one of the first Charter Members of the site.

Are you ready to change your life?

It is time for your business message to be clear, for your story to be heard, whether it is loudly shouting from a rooftop or quietly spoken about in a coffee shop. To know what it is that you want to say on any of your online channels at any given time. To dominate your market, with a profitable business.

If you don’t do this today, where will you be one year from now? Will you still be wondering what you should post on your blog? Will the latest competition in town have taken over your piece of market? Will people know that you exist?

I built this just for you. I want you to come be a part of it. I want your business to change, for you to achieve the success of YOUR dreams, no matter what that may be.

Want to come and join me?

Love,