Advice Blogging Business Coaching

If It is Perfect, It Will be Successful – Bullshit Stories I Tell Myself

I’ve been working for days on my Work With Me copy for this website.

No, wait. I’ve been working on it for months. If I’m completely honest? Probably a whole year.

I write it, I love it, I like it, I hate it … I tell no one about it. Then I repeat the cycle all over again.

Irony? When I work with others I help them do this for themselves ALL the TIME. But doing it for myself? It just feels impossible.

So as I sit here making another round of revisions, 4 pages of notes laid out in front of me, I started thinking about it.

What the hell is my problem here? What is the road block?

(You see, the good thing about being a coach is knowing what questions to ask myself. Even if I don’t like the answers.)

So as I procrastiworked by analyzing my problem instead of writing my own copy, I got really clear on what is going on.

I’m telling myself the bullshit story that if my copy isn’t perfect, no one will hire me.

It has to be perfect to be successful is a bullshit story I tell myself that keeps me stuck instead of moving forward. Read more on

I’m putting all this pressure on myself that my copy must be witty and perfect. Enchanting. Adorable. Precisely me, as if you were listening to speak at my most brilliant moment EVER when you were reading it. You will then immediately relate and beg me to work with you because you simply MUST have exactly what I offer.

Here is the catch to all of that — what I offer to my coaching clients has some fluidity based on what they need. Since I am a coach, I’m also able to adapt how I describe it, and how I teach, based on how you hear. A skill I’ve learned over the years is being able to be fluid so that it resonates for you.

Which means that I’ll never have just one perfect way of describing it.

I need to stop circling around this perfection concept.

I need to embrace what I’ve always known and taught so many other people – there is POWER in polarizing.

I need to be ME, and talk about it just as I would in a conversation. My passion. My love for helping people get comfortable in their own skin so that they can be the best entrepreneurs possible and put themselves out there online.

I need to follow my own advice.

I’m owning this publicly so that I can now go and DO IT. These 4 pages of notes are full of gems of brilliance. It doesn’t have to be perfect, it has to be honest. Real. VULNERABLE. My story woven with the story that I wish for you, because people connect through the power of stories. That is why blogging is so essential for your business. If you want your clients to know you, to like you, to TRUST YOU … you have to let go of perfection and sink in to vulnerability.

I owe it to you to share this with you, to share with you the power of working with me. That may sound a bit odd, but really it isn’t. If you’re my ideal client? Hiding my brilliance doesn’t serve me, and it definitely doesn’t serve YOU. Which is what I want more than anything in the long run.

Perfection isn’t what brings you success. Vulnerability and overcoming your FEAR does that. You have to show up and BE SEEN.

By Christine

Business Coach for Local Businesses, founder of the InstaLocal System, and Best-Selling Author. Blogger since 2000, I named WordPress. (Yes. Really.) My Superpower: Helping Local Business owners like you use the power of story to magnetize clients and dominate your market. It is time to stop believing the lies of the Perfection Culture. I live in Houston, Texas when I'm not on a road trip adventure in my Mini Cooper.

33 replies on “If It is Perfect, It Will be Successful – Bullshit Stories I Tell Myself”

OMG YES. And I’ve found being ME also means I evolve and outgrow my old words in terms of what I want to step into for myself and my clients. So that means, I check in and end up re-writing my about me page at least 3 or 4 times a year. I tell nobody and just do it. It may seem like throwing spagetti on a wall to some but for me, I am trusting more and more that who and what is FOR me, will want me and find me if I stay connected to me and speak from this place no matter what. Thank you for brining me into your process and sharing your brilliance with such authenticity and honesty. xo K

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