Blogging Business

What Is Your Excuse for Not Doing the Work?

I need to just go ahead and admit it – I am one of those people that totally freaks out when I find out company is coming over. I run around, cleaning up everything in sight. It is sort of a double-edged sword; having company come over makes me clean my house (and I do so love a clean house) and at the same time, it causes stress and anxiety for me over it not being good enough.

All of this? It is a bullshit story in my head.

The reality is, 93% of the time, my company does not care what my house looks like. They came to see us, to share a meal, to have a drink, to laugh and spend time together. When I stop and think about the times I’ve told people I’m too busy for company? It makes me sad thinking of all the missed opportunities.

What is Your Excuse for Not Doing the Work?

Why am I talking about all of this today? Because for the past few weeks, I’ve been doing the same thing with this website, my online home.

I have webinars and courses that I want to offer … you know, once I have my site cleaned up. Because I could not POSSIBLY have you looking at my site without it being absolutely PERFECT.

93% of you probably were just fine with the website the way it was – you came here to see me. (I’m cool with the other 7% of you, I get it – there were some minor issues. I needed to clean things up. I totally agree.)

Mike, my husband, watched me swirl around a list of 7 different WordPress themes that I was considering using on the site. I kept calling him in to ask him what he thought of different ones. Then I would show them to him on the phone. (It has to be mobile friendly, or I’m not using it.) I was bugging my friends, asking them for feedback too. When they stopped responding, I turned to the forums and started to ask there.

I debated sidebars, margins, column widths, navigation options, whether the home page had parallax options or not. For SEVERAL DAYS.

I am so grateful for Mike, because finally he stopped me one day and told me that I had 24 hours. I needed to get a piece of paper and draw out what I wanted the site to look like, and then I had 24 hours to make that happen or I HAD TO STOP.

When I become obsessed, I need someone to stop me like that. I was spinning, I could feel it – and I needed him to make me stop. (I probably should have noticed that all of my friends were no longer answering my questions about it all and taken that as a sign.)

Mike asked me what was going on; why I was so obsessed with doing a redesign when I had just done one back in February? That was when it hit me.

My website is my home, online. I thought I needed the house clean before I could get to work and invite you, my company, over to see it.

The reality was, I was procrastiworking. I was stopping myself from doing what I truly need to do.

I was stopping myself from doing the work I needed to be focusing on out of fear. If I never launch, I can never fail. There is just one problem with that plan: if I never launch, I can never SOAR either.

I spent 22 hours debating over which theme I wanted to use. I installed two on my testing site. When I couldn’t get them to look just like I wanted, I was beyond annoyed. As I was looking at all of my options, I realized that what I had been using? It was perfectly great for my needs. I polished up the photo for the header – swapping it out with my logo. I adjusted the colors. I looked at the vision board I had made. I changed the text on the home page and added graphics and a testimonial there. I referred back to that sketch I had made just over 24 hours earlier, made the minor adjustments needed to get it close enough to that vision, and … here we are.

It took me a matter of hours. After weeks of debate.

Looking back over the past 15 years of my blog, this is how I block myself. Every. Damn. Time. It is always my excuse for not doing the work. Matter of fact, I recently went back to my earliest blog post that is still online, and I was stunned to see it there… I had plans to move forward, but first? First I had to change the site design.

I’m shaking my head over it all. At least now that I know the pattern, I can work with it. When I have a vision for a project, a product, a blog, anything like that? The first thing I do is see it visually. How I want it to look. Once I have that mental image, I need to sketch it out, make it happen, and MOVE ON.

Because 93% of my guests just want the good stuff. I don’t need to change anything here to make them happy. I don’t need to stress over it. You’re not going to judge me over the width of the main column of text, or the exact layout of my sidebar.

HINT: Your website visitors? They feel the same way.

I’ve spent a lot of time thinking about how it all worked out. The changes I wanted to make did not have to take days like they ended up doing. I did not need something new; what I had worked quite well. So what was going on?

Changing up my website design is my way of procrastiworking. What is yours? What are you keeping yourself from doing right now?

Now that I’m back focused in the right direction, I’ll be sharing more about my design process this week. Come back for more! Feel free to leave comments too – it is always great to hear from you.

The photo used in this post is from my visit to the Grand Canyon National Park – South Rim in May, 2015. I headed there after the Mom 2.0 Summit that I attended in Phoenix, Arizona. My last nigh there, we had a beautiful sunset – it was simply breathtaking!

By Christine

Business Coach for Local Businesses, founder of the InstaLocal System, and Best-Selling Author. Blogger since 2000, I named WordPress. (Yes. Really.) My Superpower: Helping Local Business owners like you use the power of story to magnetize clients and dominate your market. It is time to stop believing the lies of the Perfection Culture. I live in Houston, Texas when I'm not on a road trip adventure in my Mini Cooper.

20 replies on “What Is Your Excuse for Not Doing the Work?”

I procrasti-organize…I move files around, delete old documents, move furniture and sometimes even convince myself to paint something that is fine the way it is. I *feel* like I accomplished something, but not what was really required at the time. Glad I’m not alone!! Xo


Ha! I am not the only one! I can’t have people over if there’s dog hair on the floor. With 4 dogs, that’s about 99.9% of the time. Glad I don’t listen to my own rule on that. My website…. well, your story is very inspiring! Thanks!

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