Do You Care More About Growing Your Business or Your Following?

It is all about the numbers … or is it? We are all told to spend time focused on gaining as many followers on social media as we possibly can – but are you sacrificing quality for quantity? Are you just gaining numbers and not attracting your true ideal clients? Raving fans? Your TRIBE?

What is the point of having 10,000 Instagram followers if none of them are truly cousednnecting with you?

Are you devoting time to social media that would be better spent cultivating the connections with the people who already love you?

If you are in a service based business, you can only work with a limited number of clients in a year. There is truly only so much time in the day for you to work with people. For most people, that number caps at about 200 people — so why do you need 20,000? Why do you need fans around the world?

If you have a product that you are not limited in the number that you can sell, having 200,000,000 fans & followers makes sense.

The number of followers that Anthropologie needs is very different than the number of followers that I need. Our end goals are very different. I work with a much more limited number of people.

The strategy for you needs to fit with your goals for your business.

If you are looking to connect with your customers, to get to know them, to serve them on a more personal level, how many followers do you TRULY need?

I’m not saying to ditch all social media. Just be mindful of the time you spend on it in your business. Make sure it is serving you, instead of taking over your life and your business. Be selective of what you focus on, and make sure you are attracting the people that are the ones you truly want to connect with.

It turns out that it isn’t all about the numbers after all. Growing your business matters more than growing your following.