In May of 2015, we had a flood in Houston. Sudden rains, a massive downpour that lasted for hours, and it took me almost 4 hours to get home from a parking lot only 2 miles away. Fortunately, my beloved Mini Cooper (her name is Clara) was spared. Unfortunately, my son’s car was not. Knee…Continue readingWhat Photographers Can Learn About Selling Online from the Car Industry
Your client comes to you with a Photoshop request — or maybe a long list of them. They go far beyond what you normally do in your retouching process when you send their products off to print. How do you tell them that you will have to charge an additional fee without sounding like a…Continue readingHow to Tell Your Client You Won’t Do Extensive Photoshop Work for Free
“Everyone else in my area is priced so low, so I have to be priced low too.” I see this time and time again, people lamenting about the other photographers in their town who offer $50 portrait sessions with all of the digital files included, and how on EARTH are they ever going to compete…Continue readingThe Myth of “My Photography Pricing Has to Be Low…”
Now that we have talked about how I handle In-Person Sales Sessions, the timing could not be better to share with you that the Preveal app is on sale! Purchase it between now & May 24, 2013 and receive $25 off of the normal price. Preveal brings the power of showing your clients their images…Continue readingPreveal Sale & Giveaway!
As we are about to spend time talking about workflow and In Person Sales, the timing of the launch of the Easy Client and Money Manager by Jamie Swanson of The Modern Tog couldn’t be more perfect! This easy-to-use Excel workbook organizes your money and your client workflow all in one convenient place! I’ve talked…Continue readingReview: The Easy Client & Money Manager from The Modern Tog
There is one thing that I’ve always struggled with when creating my pricing for photography clients, and it probably goes more to the core of who I am, but since I’ve seen so many other people struggle with it too, I thought I would talk about it here. I call it the “Nice Guy” syndrome.…Continue readingA Pricing Tip for Photographers
I hear it all the time from photographers. (I imagine this is the same across all creative industries, really.) “Why, why, WHY do my clients ask me about price first before anything else? Don’t they know I want them to connect with me? I want them to tell me all about their (wedding, family, portrait…Continue readingClients & Your Photography Pricing
“I can’t believe my client ONLY ordered a 5×5 album! They should have ordered a larger one!” I see things like this all the time, and I never understand the shock over what clients purchased. After all, you chose to sell it to them! And you’re the expert that they hired, so it must be…Continue readingChoosing the Products You Sell