Imagine you had to go get a corporate job tomorrow, working for a major company. (Did anyone else just feel the chill in here, or is it just me?) Payday rolls around, and your boss tells you that you can’t have your paycheck until you go and tell TEN PEOPLE about the company. What your…Continue readingWhat if Your Boss Made You Talk About Your Business?
Category: Photography Marketing
People buy from people that they like. More importantly, people buy from people that they CONNECT with. That connection occurs when you are vulnerable and share your personal experiences with your clients. Are you giving me something to connect with you over? Are you sharing personal posts on your blog? A view of your day-to-day…Continue readingWhy Personal Storytelling is Critical On Your Business Blog
So let me tell you a little story which leads to me discovering the big secret to my successful photography business. I live in Houston, Texas, which is the 4th largest city in the United States. Back in 2008, When my photography business was still focused on weddings (with some boudoir), I asked another wedding…Continue readingThe Big Secret to My Successful Photography Business
Marketing with Marketog!
I am SO EXCITED to share that registration is open once again for Jamie Swanson’s Marketog course! I signed up for the first round of this course and so far I have LOVED it! It is a six week course, but the information included in it is so extensive, I’ve taken longer than six weeks…Continue readingMarketing with Marketog!
My first thought was, “I’m so glad I work for myself so I can say what I want.” I came home from holiday shopping and while my husband unwound with some X-Box time, I went to check in on Facebook and saw the first trickle of the response to the article GQ magazine. That was…Continue readingSelf-Employed? You Can Be Fired for What You Say Publicly
Whoo hooo!!! It is that time again! Outside of the trade shows at Imaging USA and WPPI, the BEST sales for photographers are during the Black Friday Sales this weekend! How it all works: Be sure to pay attention to the dates that sales are available. I’ll be updating this post as I add more…Continue readingBlack Friday Sales for Photographers, 2013 Edition
I knew that Jenika was something special the very first time I came across her website, Psychology for Photographers. She had a way with words that just pulled me in. I was even more charmed when I met her in person at BlogHer this summer – we were speaking together on a panel, so we…Continue readingFinding Your Irresistible Words
“Everyone else in my area is priced so low, so I have to be priced low too.” I see this time and time again, people lamenting about the other photographers in their town who offer $50 portrait sessions with all of the digital files included, and how on EARTH are they ever going to compete…Continue readingThe Myth of “My Photography Pricing Has to Be Low…”