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Marketing with Marketog!

I am SO EXCITED to share that registration is open once again for Jamie Swanson’s Marketog course!

I signed up for the first round of this course and so far I have LOVED it! It is a six week course, but the information included in it is so extensive, I’ve taken longer than six weeks to go through it all. Good thing that you have lifetime access to all the materials once you join the course, in addition to the Facebook group, so you can complete it at your own pace!

The material is top-notch, and the months and months that Jamie put in to building this really shows!

Have you ever wished that someone would walk you through improving your marketing to grow your business, step by step? That is what this course is all about. It is full of videos and actionable worksheets that goes deep into the strategy, the all-encompassing plan you need for landing more of your ideal clients. Each week there are at least five activities to do, all built one upon the one before, to make your business grow!

Registration is only open from December 30, 2013 – January 5, 2014 – so if you want in, sign up NOW! Visit the Marketog course page for all the details!

Glamour Photographer – Kathi in Napa, California

Glamour Photograhy - Kathi

We started our afternoon over lunch, once I found my way through the streets of downtown Napa to meet up with her. Laughing over talk of raising boys and working as photographers. Kathi Cook & I met thanks to photography, and it is our passion for women rediscovering themselves that brought us together. I still remember watching Kathi at her Team-X Fight Club, broadcast from California, talking about helping couples reignite their passion.

I cried.

Such a beautiful mission. Something that I can see Kathi light up as she talks about – even without a camera in her hand.

After our lunch, we walked around Napa and I photographed her. My mission, of course, was to help her rediscover her beauty. I think her mission and mine are more closely tied together than you might think on the surface. I believe that we need to rediscover our love for ourselves as well. Parenthood takes a toll. The day to day of being a wife takes a toll. Being a rock of strength during the trials of life takes a toll. All of it wears you down. You forget what made you beautiful & confident – and what made you fall in love with your spouse. It is a delicate dance, and one that can get away from you if you let it.

Kathi is radiant. It was a simple move, one that she probably does a thousand times a day, tucking her hair behind her ear. She was waiting for me to tell her what to do, and I was waiting for her to let her guard down. I wanted to show her what the rest of us see when we look at her. Her in her everyday, her true beauty.

Together our superpowers were woven together. Me helping her, her helping me. I left with a renewed spirit, and even more anxious to get home to be reunited with my husband again.

Spending time with her touched my heart, and I am so glad that I got to spend a few hours with her seeing Napa (and the world) from her perspective. I long to return some day soon, and there will be more time together when I do.

As a business owner, it is so important that we have headshots of ourselves, portraits we can use on our website and marketing materials. Interested in working with me? Contact me so we can talk!

Self-Employed? You Can Be Fired for What You Say Publicly

Self-Employed? You can still be fired for what you say onlineMy first thought was, “I’m so glad I work for myself so I can say what I want.” I came home from holiday shopping and while my husband unwound with some X-Box time, I went to check in on Facebook and saw the first trickle of the response to the article GQ magazine.

That was my initial reaction as I read the Duck Dynasty story as it first broke late on Wednesday night. Thinking that just because you’re self-employed means you can’t be fired brings about a false sense of security.

You can still be fired – by your clients.

By the next morning, news was out that Phil was put on indefinite hiatus by A&E, and half the internet seemed to be in a uproar about his rights under Freedom of Speech, and the other half was either ambivalent or felt that A&E made the right move.

Personally? I’ve never seen the show, so I couldn’t speak on the issue. I could speak about the Freedom of Speech issue though — because Freedom of Speech does NOT mean freedom from consequence. It simply means that the government or the police can not come after you for what you said. If your employer or your client isn’t happy with it, they can choose not to work with you.

Then it happened again.

Just over 24 hours later, Justine Sacco made a rather crass post to Twitter, and then boarded a plane to Africa. The same continent she just slammed in her tweet. Probably smart to get out of London, after saying things about them too. By the time she landed after her wi-fi free flight 13 hours later, she too had been fired from her job. She was a trending hashtag on Twitter. People were sending her death threats.

I didn’t see anyone defending her right to Freedom of Speech though. Probably because what she said was pretty horrific.

It was fascinating to watch these two events go down in such a short span of time. The lesson I was reminded of is that the internet never forgets. You can delete a tweet, but you can’t control who has seen it or copied it already. What you say can and will live on. While many of us are self-employed, we are still employed – BY OUR CLIENTS.

“Type up a Facebook status update — and it can be radioactive forever. Don’t be fooled by your keyboard: the Internet doesn’t have a delete button. Screenshots can make your words have a half life of eternity. Social media is exactly that — social. It impacts you socially for as long as you are a member of society.

One tweet can be the last tick in the bomb that detonates your life.” — from Dear Kids: What You Need to Know About Duck Dynasty, Justine Sacco, and Christmas, the post that inspired me to write this post.

We might not make a late night joke on Twitter or Facebook and then find ourselves fired the next day. What you say might be seen by a potential client on social media, or a friend of a potential client. Or a friend of a friend. Doesn’t matter. It is seen by others, and it can hurt you. It can keep you from getting more clients.

Private is not private when it comes to the Internet.

Do not fall in to the trap of thinking that your Twitter stream or Facebook wall is set to private and only your closest friends see it. Or that you’re posting it in a private Facebook group, so your clients will never know. People can easily capture an image of the screen or copy/paste the text. You do not know who is in that group, who may be watching.

I see it constantly. People complaining about clients in the groups that I’m in. STOP. Your peers are judging you for it, and one of them could choose to leak it. I’ve had people who live in other cities ask me for recommendations of people to work with. If you’re constantly complaining in a private group about how much you hate your clients, how crazy they are, how they frustrate you, do you think I will recommend you? The answer to that is a loud & resounding NO.

You never know who sees what you are saying online.

Back when I was in high school, I passed notes in class with my friends. I wrote something in a note once about a friend who I was angry with at the time, and another friend showed it to her, causing quite a shitstorm for me. My mom said that if I didn’t want something to get back to someone, never write it down.

The same still applies these days. Only now? The internet has a permanent quality that note passing in 10th grade never had. Something can come back to haunt you, even years later. Think about what you write down online. What you say to other people. You are your brand at ALL times, and what you say matters to your clients, who are ultimately your employers. With social media what you say can spiral far out of your control. Just ask Justine Sacco about that this morning.

Justine Sacco Twitter Stream
Screen cap from my iPhone last night, before Justine Sacco’s Twitter Account was deleted.

The Epic Amazing Adventure Road Trip

It started as a simple road trip. Head from Houston to Portland, Oregon. Attend the World Domination Summit. Visit family in Seattle, then head to Denver to drop off my car, fly to Chicago to speak at BlogHer, back to Denver to help teach at the Team-X Fight Club, and then head home.

Then while on the road to Portland, I discovered that Crater Lake is in Oregon, and we were going to be there just in time for there to be no moon. PERFECT for night photography of the Milky Way. A long time item on my Life List.

I had to make it happen. We purchased camping gear in Portland. Before I knew it, everything changed. Including all of my plans.

I ended up being gone from Houston for over 4 months. I drove over 19,000 miles. I visited 15 states, plus 2 Canadian provinces. 12 National Parks. People ask me where all I went, and I joke that it might be easier to list off where all I didn’t go. I did not go to the Grand Canyon. Or the National Parks in Utah. Next time. Yes, there will be a next time.

Mike, my husband, was with me for portions of the journey. The first two & a half weeks up until Seattle. Again for a week in North Dakota, where my son & my parents were with us as well. A week in Calgary (the photo above is from our trip to Moraine Lake in Banff while we were there). Another week for my birthday at Grand Teton & Yellowstone.

I learned a lot about myself in the thousands of miles that I drove alone. Camping at the various National Parks. Visiting friends across the country. Photography sessions with many fantastic women. Most of all as my BFF Stephanie & I worked together while I was in Calgary and launched Vivid & Brave, a coaching program for creative women who want to rediscover their voice. Our first round of graduates from the group coaching program just wrapped up today, and it was nothing short of incredible. AMAZING.

I’ve chronicled some of the journey on my personal blog, Avenger of Sexiness, in case you are interested. I will be writing more as I make my way through the thousands and thousands of photos that I took.

I hit the ground running when I returned to Houston with a number of boudoir sessions. I can’t wait for Christmas to come and go so I can share some of the amazingness with you!

Now it is time to prepare for the new year ahead, and the new adventures that await. I’d like to invite you to join Stephanie & I as we share our Countdown to 2014 journal prompts to help you get ready for the year ahead. You can find the whole series on the Vivid & Brave blog. Be sure to enter to win our favorite journaling things as well!

Black Friday Sales for Photographers, 2013 Edition

Black Friday Sales for Photographers

Whoo hooo!!! It is that time again! Outside of the trade shows at Imaging USA and WPPI, the BEST sales for photographers are during the Black Friday Sales this weekend!

How it all works: Be sure to pay attention to the dates that sales are available. I’ll be updating this post as I add more sales, and it will go on from today (Tuesday, November 26th) for the next week (Tuesday, December 3rd). That means Cyber Monday sales will be included in this post too! One place. ALL THE SALES!!! I’ll update the time below with the latest time of the post update, so you know to look to see if anything has been added.

WIN AN iPAD MINI!!! At the very end of this post is all the details on how to WIN AN IPAD MINI!!! Be sure to scroll to the end for all the details!

PLEASE NOTE: I’ll be updating this post as I come across more deals, so be sure to check back later to see them all! The most recent update was at 9:47am CST on Cyber Monday, December 2nd. Best part? These stores won’t run out!

Business Coaching & Workshops

Vivid & Brave – Join Stephanie & I for our 2014 Group Coaching or One-to-One Coaching! Sign up for Group Coaching and take $75 off your first month or the total price! Our best price ever – see the site for all the details! Isn’t it time you were heard?
Code: Friday75 // Sale Dates: 11/26/13 – 11/29/13

WPPI Conference & ExpoWPPI 2014 – Speaking of WPPI, register now for WPPI and save money with Early Bird sale prices. Plus save an additional $20 on your WPPI 2014 Full Conference Pass!
Code: THANKS // Sale Dates: 11/29/13 – 12/2/13

Inspire Photo Retreats – Come see Stephanie & I speak about our Vivid & Brave mission! Register for Inspire 2014 between now and midnight at the end of the day on Cyber Monday, and you’ll be first in line to pick your limited seating classes! (AND if you already have your ticket, you’re included in priority registration for these workshops!)
Code: No Code Needed, Click Here to Register // Sale Dates: thru midnight Eastern time, 12/2/13

Team-X January 2014 Fight Club & Ski Trip – join Jeff Jochum for Fight Club, and a very special ski trip to the mountains! I’ve mentored at two Fight Clubs in the past year, in addition to attending the year before, and they are always incredible! Visit the link for all the details, and learn more more about Team-X here. Receive one month of free coaching if you register early, a $1200 value.
Code: No Code Needed // Sale Dates: Early Bird Special good for the first 3 registrations before 12/31/13

Blog Elevated – from bloggers to business owners to CPAs and lawyers. We’ll be teaching about all aspects of blogging! Early Bird pricing for the 2014 blogging conference – save $60 if you get your ticket by January 18, 2014. Regularly $249, early bird tickets are $189.
Code: No Code Needed // Sale Dates: Early Bird Registration 11/25/13 – 1/18/14

Boudie Shorts – Boudie Camp LIVE WORKSHOP (Wisconsin) – $200 OFF
Code: No Code Needed // Sale Dates: 11/24/13 – 12/3/13

Business Marketing & SEO

Psychology for Photographers - Portfolio to Profit EngineFrom Portfolio To Profit Engine: How to Build an Absolutely Irresistible Photography Website – normally $159, will be $109 ($50 savings!) (View my review online here.)
Code: No Code Needed // Sale Dates: Evening of 11/28/13 – 12/2/13

Irresistible Words – an amazing resource, I highly recommend it! Normally $249, will be $199 ($50 savings!) (View my review online here.)
Code: No Code Needed // Sale Dates: Evening of 11/28/13 – 12/2/13

The Business Library Pack – Includes both Irresistible Photography Website and Irresistible Words is be $299 – a total savings of $109 off regular retail price for both items! (View my review online here.)
Code: No Code Needed // Sale Dates: Evening of 11/28/13 – 12/2/13

Boudie Shorts Model Call ProgramBoudie Shorts – MODEL CALL – $50 OFF
Code: No Code Needed // Sale Dates: 11/26/13 – 12/3/13

Boudie Shorts – Boudoir Marketing Packet – 50% OFF
Code: SEXYBF50 // Sale Dates: 11/24/13 – 12/3/13

Boudie Shorts – Boudoir Client Questionnaire – 50% OFF
Code: SEXYBF50 // Sale Dates: 11/24/13 – 12/3/13

Joy Vertz - Referral Plan That WorksReferral Plan that Works – How would your business change if your happy clients were effortlessly spreading the word about your business for you? Get this guide to setting up a referral plan that won’t cost you a fortune and will bring in new clients! On Sale $79 (Reg $129)
Code: No Code Needed // Sale Dates: Thru 12/5/13

Photography SparkSEO Cookbook for Photographers. 23 easy recipes to rank higher – Regularly $99, on sale for $39! 100+ page ebook with 6 tools, 31 ingredients, 23 recipes, 10+ video recipes, and membership to Zach’s private SEO group.
Code: No Code Needed // Sale Dates: 11/19/13 – 12/3/13

Simply Boudoir TemplatesSimply Boudoir For Photographers – Issuu magazine and other Photoshop Templates for Boudoir Photographers. Truly gorgeous! 25% Off!
Code: THANKFUL25 // Sale Dates: 11/27/13 – 11/30/13

Design Aglow SaleDesign Aglow has a sale now for both their Design Aglow Frame Shop AND Design Aglow Paper Shop! 15% off of Everything for 3 days only!
Code: thanks // Sale Dates: 11/27/13 – 11/29/13

My Photo Biz Coach: Rock Star 101 – 50% OFF
Code: No Code Needed // Sale Dates: Thru 12/2/13

Supercharge Your Photography Website – a Free Ebook from the makers of the Photocrati WordPress Theme (On sale for 27% off!)
Code: No Code Needed // Sale Dates: Not Applicable

Photographer’s SEO Community – 55% Off = $44.55/year
Code: No Code Needed // Sale Dates – Black Friday 11/29/13 to Cyber Monday 12/2/13

Worth More E-book & Worksheet by Angela Pointon – Stop Limiting Your Photography Business’s Success! Price is Pay-What-You-Wish. Normally $99, you can edit the shopping cart to be whatever price you want to pay. Pick up your copy now!
Code: No Code Needed // Sale Dates: 11/27/13 – 12/3/13

Joy of Marketing – Sarah Petty – 50% off EVERYTHING in the Joy of Marketing Store!
Code: halfoff // Sale Dates: 11/29/13 – 12/2/13

Jared Bauman’s Pricing Course – Jared has spoken at WPPI and across the country about how to price your work for profit. Now you can get his online Pricing Course for 50% off!
Code: 2013blackfridaypricing // Sale Dates: 11/29/13 Black Friday

Business Forms & Templates

The Law Tog - Legal Resources for PhotographersThe Law Tog – 30% off of all products, including the fantastic Boudoir Bundle. Great contracts and other templates available!
Code: BlackFri30 // Sale Dates: Thanksgiving Day – 11/28/13 to 12/3/13

The following items are all from The Modern Tog — Go purchase her them from her AND Enter to Win a FREE iMac! All the details are on her site!

Moderntog - Photography Pricing GuidePhotographer’s Pricing Guide Workbook – Excel pricing workbook that does all the math for you and helps you adjust your prices to help make you profitable. On sale for $49 – $50 off!
Code: SMARTBUSINESS // Sale Dates: 11/28/13 – 12/2/13

Moderntog - Go To Guide for Client EmailsThe Go-To Guide for Client E-mails – Need help responding to emails when you’re in a sticky situation? These email templates will help, along with helping you avoid the situations in the first place. On sale for $49 – $50 off!
Code: SMARTBUSINESS // Sale Dates: 11/28/13 – 12/2/13

Moderntog Easy Client & Money ManagerThe Easy Client & Money Manager – an Excel workbook that helps make managing clients and business finances a breeze. Read my full review here. On sale for $49 – $50 off!
Code: SMARTBUSINESS // Sale Dates: 11/28/13 – 12/2/13

Moderntog Photography Pricing Guide + Easy Client & Money ManagerThe Easy Client & Money Manager + Pricing Guide Worksheet BUNDLE – Two great products, one amazing price! $50 off!
Code: SMARTBUSINESS // Sale Dates: 11/28/13 – 12/2/13

Easy Client Manager from The Modern TogThe Easy Client Manager – Client Management and Workflow workbook for your business. On sale for $19.97, regularly $59 (save 66%)
Code: No Code Needed // Sale Dates: 11/28/13 – 12/2/13

Photographer's Questionnaire Library from The Modern TogPhotographer’s Questionnaire Library – Questionnaires to make portrait sessions go smoothly and gather all the information you need to be effective at a wedding. On sale for $19.97, regularly $49 (save 59%)
Code: No Code Needed // Sale Dates: 11/28/13 – 12/2/13

Jared Bauman’s Email Templates – Jared is launching e-mail templates to help you with your business TODAY! At an amazing sale price of $49 – 66% off!
Code: 2013blackfridayemail // Sale Dates: 11/29/13 Black Friday

Posing Guides

Boudoir Business Boutique – Posing Guides and Guide to Lighting — all Boutique Items are 40% OFF! Read my review of the Posing Guides here.
Code: BlackFriday40 // Sale Dates: thru 12/3/13

Boudie Shorts – Boudoir Posing Guides – 50% OFF
CODE: SEXYBF50 // Sale Dates: 11/24/13 – 12/3/13

USB Drives & Memory Cards

PhotoFlashDrive (aka Pexagon) – one of my favorite products for my clients! You can see my USB Drives here. Still giving your clients DVDs? It is time to switch!

PhotoFlashDrive Coupon #1: BLACK FRIDAY ONLY – 30% off of your order & free standard shipping in US (not valid on previous orders)
Code: CSPFD647BF13 // Sale Date: Valid ONLY on FRIDAY, NOV 29 From 12:01 am to 11:59pm EDT

PhotoFlashDrive Coupon #2: Cyberweek Coupon – 25% off your order (not valid on previous orders)
Code: CSPFD378CM46 // Sale Dates: Monday 12/2/13 – Saturday 12/7/13

SanDisk Memory CardSanDisk Memory Cards – a number of cards are on sale at Amazon – pick up some new cards today!

Western Digital My BookWD My Passport Ultra 1TB Portable External Hard Drive USB 3.0 – on sale at Amazon – $69.99
WD My Book 3TB External Hard Drive Storage USB 3.0 – on sale at Amazon – $113.95

Camera Gear

Fuji X-E1 Camera & LensFuji X-E1 and 18-55mm Lens – Love this camera! I bought mine at WPPI for this same more than this sale price, and I use it all the time! Many of my Avenger of Sexiness travel photos and most of the food photos at Spoon & Knife are taken with this camera. Much lighter than traveling with a bulky dSLR!

Canon mkIIIIInstant Rebates on the Canon 5D mkIII, Canon 6D, and the Canon 7D. Kits with lenses have larger rebates. (Make sure you purchase cameras from Amazon only if you purchase on Amazon – if a deal seems too good to be true from another seller, it is!)

Borrow Lenses – You know how I feel about renting to try before you buy gear, right? Now is the perfect time then to get in on the Borrow Lenses rental deal! 15% off, visit the site to request your code!
Code: Request from Borrow Lenses // Sale Dates: 11/29/13 – 12/2/13

Software & Website Templates

Preveal Black Friday Sale

Preveal – Show your clients exactly what their images will look like on their wall with this amazing app, at a never before seen LOW LOW price for 12 hours! (I would set an alarm for this one.) From midnight – noon MST ONLY on Black Friday the Preveal app will be $25; after that it will be on sale for the rest of the weekend for $50. An amazing deal!
Code: No Code Needed // Sale Dates: $25 for 12 hours only – midnight to noon MST on 11/29/13. $50 from noon MST 11/29/13 – 12/2/13.

Sticky Albums - Black Friday SaleStickyAlbums – I added these to my workflow a year ago, and they are awesome! You create an album using your photographs and your branding, and an icon for their iPhone that is their image, and they can view it on their iPhone, iPad, or Android device. A slick interface and a great way for them to be able to show off your work to their friends! Get $65 off Annual Membership at StickyAlbums! Good for renewing members as well!
Code: bestdealofyear // Sale Dates: 11/29/13 -12/2/13

StickyAlbums is giving away a $2000 lens! Visit their site for the details!

BlogStomp Discount CodeBlogStomp – Make preparing your photos for blog posts a snap! 30% Off, Black Friday & Cyber Monday!
Code: BLACKFRIDAY2013 // Sale Date: Black Friday 11/29/13 12:01am – 11:59pm EST
Code: cybermonday2013 // Sale Date: 12/2/2013

Fotomerchant – Get 50% off all Fotomerchant plans for one year. To get the special you have to sign up through the link and upgrade to a paid plan (discount included) by midnight Cyber Monday. What? You’ve never heard of Fotomerchant? Well that needs to change. The offer gorgeous websites PLUS a comprehensive suite of tools for running a creative business. Use one system for everything – your photography website templates, blogging, e-commerce tools for selling prints and digital products, social media marketing and more! (Plus they have fantastic Australian accents, and are some of the nicest people you’ll ever meet.) Purchase your Fotomerchant plan TODAY!
Code: No Code Needed // Sale Dates: 11/29/13 – 12/2/13

Lightroom & Photoshop Creative Cloud – Special edition, special rate. $9.99 a month, a collection geared towards photographers – Lightroom and Photoshop only. This price was available before, but it required that you had CS3 or later; now it is open for all! Hurry, limited time offer!
Code: No Code Needed // Sale Valid: Thru 12/2/2013

Photocrati – 27% Off the Photocrati theme; $65 + a free copy of the Photographer’s SEO eBook – a great resource!
Code: No Code Needed // Sale Dates – Black Friday 11/29/13 to Cyber Monday 12/2/13

NextGEN Gallery – The most popular Gallery plugin for WordPress. 25% off – $29 a year.
Code: No Code Needed // Sale Dates – Black Friday 11/29/13 to Cyber Monday 12/2/13

Scene Scout – Awesome new iPhone App that is a premium mobile community tool created to help professional photographers and videographers scout locations, plan, and share their work. Check it out! Only 99 cents in the App store for Black Friday – Cyber Monday!
Code: No Code Needed // Sale Dates: 11/29/13 – 12/2/13

Pixifi – Studio management, reports & more! 25% Off
Code: No Code Needed // Sale Dates: 11/29/13 – 12/2/13

ShootProof – 65% off of 1 Year for the 1,500 Photo Plan and Unlimited Mobile Apps – only $35! *New Clients only
Code: No Code Needed // Sale Dates: 11/29/13 – 12/2/13

Presets & Actions

Photo Beauty Coach Courtney DaileyPhoto Beauty Coach- Courtney Dailey – 50% off entire shop, including Actions, Presets, Modeling Templates, Guides, and Skype Mentoring Sessions.
Code: HOLIDAYS // Sale Dates – Black Friday 11/29/13 to Cyber Monday 12/2/13 at midnight PST

Bag of Glass Lightroom PresetsScott Wyden Imagery – Gorgeous presets along with eBooks and other information. I can’t wait to try out Bag of Glass on some of my travel photos from this summer! 20% Off!
Code: THANKSGIVINGUKKAH // Sale Dates: 11/28/13 – 12/3/13

  • Jared Platt’s Online Store – Jared wasn’t kidding when he said you could experience post-production Nirvana with his presets. Probably the most used presets I own! 50% off of his ENTIRE store Black Friday thru Sunday!
    Code: CRANBERRY // Sale Valid: 11/29/13 – 12/1/13
  • Branding

    iPhone Cases by Tiny Prints Thanksgiving Day Sale: 50% Off iPhone Cases! I’m going to make the sparkle one with my logo on it!
    Code: IPHONE50 // Sale Date: Thanksgiving Day ONLY 11/28/13 – 12:01am to 11:50pm Pacific

    Tiny Prints 30% off all products
    Code: BF13 // Sale Date: When: November 29 at 12:01am PT through 11:59pm PT December 1, 2013


    Use the links below to join in with the giveaway to win a FREE iPad Mini! 16gb in white, this baby is all boxed up here at my house just waiting to head your way! Once you sign up for the Business of Awesome email list, you can also enter a number of other ways to win!

    a Rafflecopter giveaway

    Know of a great deal that I should share here? Let me know!

    Thank you to Denver boudoir photographer friend Brooke Summer for sharing the several of these links with me!

    Purchasing any of these items? It would be swell if you used my links! Some of the companies provide me with a small commission, which helps make it possible to keep this site running. I was not paid to write this post, and all of the opinions within are my own.

    Black Friday Sales 2013 for Photographers - Business of Awesome

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