Welcome to the new edition to the Business Brilliantly podcast – Tips in 10ish! 10 minutes, more or less, of tips, tricks, and actionable items for you! Use them to help you harness the power of storytelling, blogging, and social media to magnetize your ideal clients and dominate your market.
Overcoming Blog Shame
Look, I get it. I hear it all the time whenever someone starts to tell me about their blog. They look a little sheepish. They tell me how they haven’t written on it in a few weeks … a few months … a few years. They apologize to me. I’m never sure why; it is your blog, not mine. I think we all feel that need though, the need to apologize for our blog shame.
Even after blogging for 15 years, I’ve been there too. You’re not alone in this.
Here are three tips to help you overcome your blog shame and get you back to writing again.
To sum it up:
– Pick a topic you could spend 12 hours a day talking about. Ok, maybe not 12 hours, but you know what I mean. For me? That is talking about getting your business online, branding, marketing, blogging, social media – everything that it takes for Business Brilliantly.
– Brainstorm a list of every post you could possibly write. Make sure the list is long enough to sustain creating content for your site. Set a timer for 30 minutes, and challenge yourself to make a list of 20 topics.
– You define what your success looks like. Stop freaking out if you don’t have 10,000 readers on your blog / Facebook page / Instagram account. Focus instead on getting clients. You really might only need 100 engaged followers a month.
The YouTube + Podcast Format
I recorded this podcast on YouTube, and extracted the audio for the podcast. Thing is, I am not so sure how I feel about talking to myself alone on video. I love it for my interviews, but for the Tips in 10ish series? I’m going to have to do a few more to see if I really like it. What do you think? Do you like having a video option? Leave me a comment and let me know!
If you haven’t already, subscribe on iTunes — and if you would be so kind, leave a review so that others can find the show as well!
Join in the conversation over on the Business Brilliantly Facebook Group. See you there!
When I was first planning out my podcast, I made a list of people that I wanted to have as guests on the show – and today’s guest, C.C. Chapman was at the top of the list. Storyteller, author, podcaster, marketing expert, speaker, photographer, champion of social good … the list of things that C.C. is known for is long. He is a truly a Renaissance man, and such an inspiration.
We talk about the “new” medium of podcasting – which we both started doing in the early days of the medium in 2004 – 2005. C.C. was the person that helped me figure it all out when I had my first podcast on knitting back then. We met even earlier thanks to blogging — he is truly internet Old School.
We also discuss dealing with the hard parts of being an entrepreneur, and how to keep yourself motivated to keep going.
Towards the end of this episode we discuss a poem he wrote recently, which you can find here: We Must Do More.
Interested in connecting with C.C.? Here are some important links, some of which are also mentioned in this episode:
Content Rules, co-authored with Ann Handley
Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness
Accident Hash Podcast: #275
Subscribe to Managing the Gray
Never Enough Days – a conscience-based consultancy specializing in social good, cause marketing and corporate social responsibility founded by C.C.
As I mentioned in the previous podcast post, the idea for the Business, Brilliantly show first came to mind while on the phone with Rachel Brenke, so it seemed fitting that I asked her to be the first guest on the show as well. I’m so glad that she said yes!
Rachel is a lawyer, a business consultant, an author – and a mother to five kids, a wife to a loving husband, and training for her second Triathlon. Pretty amazing, right?! She primarily works with photographers (mostly through her other business, The LawTog), creatives, and small business owners. She shares in our conversation why she is passionate about working with small business owners over the choice to go work in a more corporate setting.
We talked a bit about copyright and using photographs that you find online – Rachel wrote up a blog post on this exact topic and included links of places where you can to to find photographs that are legal to be used. You can read all about it here.
As a special bonus gift for tuning in today, be sure to get Rachel’s Disclosure Guide Freebie to get started on making your business online legal. Be sure to visit her shop as well for any other contracts you might need.
One important note: I mention in the show having a “shoe budget” when I was a wedding photographer; I did not make it clear that this was not a business expense or a tax deduction but rather money I paid myself and then set aside to pay for them.
Are you running your Business Brilliantly? Want to know more or continue the conversation? Join us on the Business, Brilliantly Facebook Group and register here for the free Blogging Brilliantly course.