Permission Slip - Do Not Let the Rules Stop You

Permission Slip: Business Brilliantly Tips in 10ish Episode 6

If you’ll excuse me, I’m going to climb on my soapbox here.


It is an epidemic in the business world. Especially for those of us online.

We worry about if we are going to make $37,000 in the next 4 days. We compare how much traffic our website receives compared to a mega-site like Huffington Post. Every day I see more and more posts online that are driving us to feel this way, and it is crushing our morale. Not only that – it is keeping you so hyper-focused on getting everything right that it is paralyzing you from just getting going.

Here is what I have to say about it all. (The post below is not a transcript of the episode itself. I have a lot to say on this topic!)


Stop comparing yourself to someone months or years ahead of you in your business.

Stop letting someone else’s version of success define what your success looks like. You are allowed to declare what your success looks like. It will not look like anyone else’s.

Stop focusing on the money, and instead focus on the STORY. What inspires you? Why did you get in to this business in the first place?

Stop trying to hide behind all of the rules that you feel your business, your blog posts, your social media accounts must abide by, and get out there and start to CREATE CONTENT.

More than anything, this all applies to you if you are building something new. Whether it is your first business or your tenth, when you start a new business endeavor, it takes time to shake out your voice so that it rings true to YOU.

All of the rules that we have around how to write the perfect headline that will be clicked 1700 times, or the most Pinterest-worthy pin that will be shared 324 times an hour do not matter if they are stopping you from getting your story out there in to the world. At the heart of it all, your story matters.

Those rules are based on numbers, statistics, data – not on you connecting with your ideal clients & readers. While lists may be the most amazing things ever for Buzzfeed? Your audience may hate them.

Find your voice, worry about the rules later.

This may seem like strange advice from me, considering that fact that I am a Social Marketing Strategist. The “social” part is very important for me though. If abiding by all the rules is what is paralyzing you from moving forward in your business? I want you to stop. Find what is the correct fit for you. Write your own rules.

Permission Slip - Do Not Let the Rules Stop You

Permission Slip

Lean in. I want to tell you something. Just between us, ok? You have my permission to not be perfect. To choose the social media platforms that work best for you, or to skip them all together. To write your blog posts in the style that speaks to your heart, or to create podcasts instead. List posts, perfectly crafted headlines, all of those things? Skip them all of they don’t feel right. Try things. Break things. FAIL. Fail fast and course correct. Learn what the options are, but then choose which ones you will embrace that are right for you. Be you. Define YOUR success. Set your own goals that support the life AND the business that you want.

Embrace who you truly are, and know that we are all cheering you on. More than anything, we need you to stand up and raise your voice. Be seen and heard.

Business Brilliantly Episode 5 - Weekend Edition with Jessi Sanfilippo

Business, Brilliantly Episode 5 – Weekend Edition with Jessi Sanfilippo

Business Brilliantly Episode 5 - Weekend Edition with Jessi Sanfilippo

I am so glad that the award winning, hysterically funny, and more brilliant than you even know Jessi Sanfilippo agreed to join me on this week’s show! (Her Iris award was in front of her. Next to her rubber chicken. She showed them both to me after we finished recording.)

It seemed only fitting that the first LIVE interview be recorded with someone as comfortable in front of the camera as Jessi! If you’re not familiar with her YouTube channel Shuggilippo, well, you should check that out after you listen to today’s episode!

We discuss the ins & outs of using YouTube both for your business and personally. Plus, Canada. And dancing. Full show notes are below the podcast player.

Want to be a part of the future LIVE audience for my podcast? Make sure you’re on the list (there is a form below!) to be notified of when they next recording is taking place and to sign up, or join the Business Brilliantly Facebook Group!

And the official “final cut” podcast episode! Oh, who am I kidding? I am a “one & done” sort of creator. The podcast version just has the fancy music and is optimized for your easy mobile listening. So it is almost the same … only different. How cool is that? Now you have choices!

Important Links

Jessi’s YouTube Channel: Shuggilippo. (Like “Hug a Hippo” but far more dangerous.) You can also find her at The Shug Life.

VidCon – the paramount YouTube video space conference.

Canon Rebel T6s
Canon PowerShot ELPH 350 HS
Samsung NX300
Rode SmartLav+ (I use this for Periscope!)
Editing Software: iMovie – Mac or iOS, Moviemaker, Adobe Premiere, Final Cut Pro (for Mac)
Carbon-based Voice-activated Tripods are not available in stores.

Words of Wisdom from Jessi

None of it is a secret. You & I can both have the same knowledge, the same equipment, the same technical know-how, but you’re you and I’m me. So there are going to be pools of human beings that are going to be more interested in how YOU execute things with all the same tools available to you.

“Will you give me the farm?” SURE! But you’ve got to be the one feeding the chickens, milking the cows & stuff! You can have the farm, but you’ve got to keep it up!

YouTube is like HuluPlus and Netflix. Treat your channel like network television; deliver the content expected on time.

I think it is so important and I’m so insistent that when you start anything – a blog, a YouTube channel, or any kind of digital media experience – that you do it with the mindset of building a community. I don’t want 9 million robots coming to my content; I want 9 million humans, who are living, breathing, dynamic human beings, to be experiencing this. I want them to not be fans, I want them to be friends. I’m creating the Cheers bar on the internet.

The Things We Talked About

– Periscope & YouTube; Periscope videos on YouTube
– Ways to appeal to different communities
– Creating content 3 times a week. HOW???
– Use Content Series! Jessi shares about her three series and how they came to be, including her secret to making everyone feel like they are a part of it!
– How frequently should I post & how long should my videos be?
– Don’t focus on runtime – focus on maintaining captivation for your audience
– Outsource – and don’t be disrespectful about it
– What do you do when you’re not inspired to create content?
– Building community
– The Shuggilippo experience – creating a complete experience for your brand
– Don’t be too hard on yourself – we are human
– Ways to earn money through video content
– You don’t actually have to do it for money! You don’t have to monetize it
– Have FUN doing it – you don’t have to be funny, but you do need to enjoy it
– There is vulnerability in first-person content creation
– Learn to ignore the vocal minority

PS – I have a NEW CAMERA!!! Thanks to how grainy I looked in this video, I had to go shopping. Thanks to Jessi for the tip, I bought the Logitech c920. Matter of fact, if you watched this week’s Tips in 10ish on overcoming blog shame, you have seen it already. So much clearer! I love it!

PS PS – That is an affiliate link to the Logitech c920. I wasn’t paid anything to say I love it, and I paid full price for it when I bought it. Just so we’re clear.

Business, Brilliantly Episode 4 – Tips in 10ish – Overcome Blog Shame

Tips in 10ish - Overcome Blog Shame

Welcome to the new edition to the Business Brilliantly podcast – Tips in 10ish! 10 minutes, more or less, of tips, tricks, and actionable items for you! Use them to help you harness the power of storytelling, blogging, and social media to magnetize your ideal clients and dominate your market.

Overcoming Blog Shame

Look, I get it. I hear it all the time whenever someone starts to tell me about their blog. They look a little sheepish. They tell me how they haven’t written on it in a few weeks … a few months … a few years. They apologize to me. I’m never sure why; it is your blog, not mine. I think we all feel that need though, the need to apologize for our blog shame.

Even after blogging for 15 years, I’ve been there too. You’re not alone in this.

Here are three tips to help you overcome your blog shame and get you back to writing again.

To sum it up:

– Pick a topic you could spend 12 hours a day talking about. Ok, maybe not 12 hours, but you know what I mean. For me? That is talking about getting your business online, branding, marketing, blogging, social media – everything that it takes for Business Brilliantly.

– Brainstorm a list of every post you could possibly write. Make sure the list is long enough to sustain creating content for your site. Set a timer for 30 minutes, and challenge yourself to make a list of 20 topics.

– You define what your success looks like. Stop freaking out if you don’t have 10,000 readers on your blog / Facebook page / Instagram account. Focus instead on getting clients. You really might only need 100 engaged followers a month.

The YouTube + Podcast Format

I recorded this podcast on YouTube, and extracted the audio for the podcast. Thing is, I am not so sure how I feel about talking to myself alone on video. I love it for my interviews, but for the Tips in 10ish series? I’m going to have to do a few more to see if I really like it. What do you think? Do you like having a video option? Leave me a comment and let me know!

If you haven’t already, subscribe on iTunes — and if you would be so kind, leave a review so that others can find the show as well!

Join in the conversation over on the Business Brilliantly Facebook Group. See you there!

Weekend Edition Business, Brilliantly Podcast with C.C. Chapman -

Business, Brilliantly Episode 3 – Weekend Edition with C.C. Chapman

Weekend Edition Business, Brilliantly Podcast with C.C. Chapman -

When I was first planning out my podcast, I made a list of people that I wanted to have as guests on the show – and today’s guest, C.C. Chapman was at the top of the list. Storyteller, author, podcaster, marketing expert, speaker, photographer, champion of social good … the list of things that C.C. is known for is long. He is a truly a Renaissance man, and such an inspiration.

We talk about the “new” medium of podcasting – which we both started doing in the early days of the medium in 2004 – 2005. C.C. was the person that helped me figure it all out when I had my first podcast on knitting back then. We met even earlier thanks to blogging — he is truly internet Old School.

We also discuss dealing with the hard parts of being an entrepreneur, and how to keep yourself motivated to keep going.

Towards the end of this episode we discuss a poem he wrote recently, which you can find here: We Must Do More.

Interested in connecting with C.C.? Here are some important links, some of which are also mentioned in this episode:
Content Rules, co-authored with Ann Handley
Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness
Accident Hash Podcast: #275
Subscribe to Managing the Gray
Never Enough Days – a conscience-based consultancy specializing in social good, cause marketing and corporate social responsibility founded by C.C.

You can also find C.C. on Instagram and Twitter.

Live Audience Podcast Recording: One Show, Many Uses

An Alternate Way to Record Podcasts: One Show, Many Uses!

Live Audience Podcast Recording: One Show, Many Uses

After doing a recent webinar with Jenna Soard for Launch Your Space, I realized the power of using the webinar format for my podcast episodes, and I think this could be totally brilliant! I’d love to hear your feedback on it — is it something you would want?

Each week when I record the Weekend Edition for Business Brilliantly, I would send out an announcement in the newsletter of who was going to be my next guest. You could then sign up to be a part of our LIVE audience for the recording!

Using webinar software, we would remind you before the show started, and then the show would be the same conversation format, just live for you to watch. You could ask questions, which we would answer at the end for the Q&A portion.

The thing I love about this is the community aspect of it. I want these shows to be valuable for you – so if you’re there live as a guest, getting answers to your questions, that brings you in to the conversation.

After the recording, the show would then be live on YouTube and we would extract the audio for the podcast episode.

One show. Three uses – live for the community, YouTube, and the podcast. I’m all about creating content — and using it wisely.

I’m sure I’m not the first one to think of this, but I’ve never seen it done before and I’m super excited to share it with you! I’d love to hear your feedback in the comments below!

PS – If you’d be interested in tuning in live, use the box below on this post to get on the newsletter!

Photo above from the Grand Canyon, May 2015. You can almost see the river at the bottom there.