I am so glad that the award winning, hysterically funny, and more brilliant than you even know Jessi Sanfilippo agreed to join me on this week’s show! (Her Iris award was in front of her. Next to her rubber chicken. She showed them both to me after we finished recording.)
It seemed only fitting that the first LIVE interview be recorded with someone as comfortable in front of the camera as Jessi! If you’re not familiar with her YouTube channel Shuggilippo, well, you should check that out after you listen to today’s episode!
We discuss the ins & outs of using YouTube both for your business and personally. Plus, Canada. And dancing. Full show notes are below the podcast player.
Want to be a part of the future LIVE audience for my podcast? Make sure you’re on the list (there is a form below!) to be notified of when they next recording is taking place and to sign up, or join the Business Brilliantly Facebook Group!
And the official “final cut” podcast episode! Oh, who am I kidding? I am a “one & done” sort of creator. The podcast version just has the fancy music and is optimized for your easy mobile listening. So it is almost the same … only different. How cool is that? Now you have choices!
VidCon – the paramount YouTube video space conference.
Canon Rebel T6s
Canon PowerShot ELPH 350 HS
Rode SmartLav+ (I use this for Periscope!)
Editing Software: iMovie – Mac or iOS, Moviemaker, Adobe Premiere, Final Cut Pro (for Mac)
Carbon-based Voice-activated Tripods are not available in stores.
Words of Wisdom from Jessi
None of it is a secret. You & I can both have the same knowledge, the same equipment, the same technical know-how, but you’re you and I’m me. So there are going to be pools of human beings that are going to be more interested in how YOU execute things with all the same tools available to you.
“Will you give me the farm?” SURE! But you’ve got to be the one feeding the chickens, milking the cows & stuff! You can have the farm, but you’ve got to keep it up!
YouTube is like HuluPlus and Netflix. Treat your channel like network television; deliver the content expected on time.
I think it is so important and I’m so insistent that when you start anything – a blog, a YouTube channel, or any kind of digital media experience – that you do it with the mindset of building a community. I don’t want 9 million robots coming to my content; I want 9 million humans, who are living, breathing, dynamic human beings, to be experiencing this. I want them to not be fans, I want them to be friends. I’m creating the Cheers bar on the internet.
The Things We Talked About
– Periscope & YouTube; Periscope videos on YouTube
– Ways to appeal to different communities
– Creating content 3 times a week. HOW???
– Use Content Series! Jessi shares about her three series and how they came to be, including her secret to making everyone feel like they are a part of it!
– How frequently should I post & how long should my videos be?
– Don’t focus on runtime – focus on maintaining captivation for your audience
– Outsource – and don’t be disrespectful about it
– What do you do when you’re not inspired to create content?
– Building community
– The Shuggilippo experience – creating a complete experience for your brand
– Don’t be too hard on yourself – we are human
– Ways to earn money through video content
– You don’t actually have to do it for money! You don’t have to monetize it
– Have FUN doing it – you don’t have to be funny, but you do need to enjoy it
– There is vulnerability in first-person content creation
– Learn to ignore the vocal minority
PS – I have a NEW CAMERA!!! Thanks to how grainy I looked in this video, I had to go shopping. Thanks to Jessi for the tip, I bought the Logitech c920. Matter of fact, if you watched this week’s Tips in 10ish on overcoming blog shame, you have seen it already. So much clearer! I love it!
PS PS – That is an affiliate link to the Logitech c920. I wasn’t paid anything to say I love it, and I paid full price for it when I bought it. Just so we’re clear.
Welcome to the new edition to the Business Brilliantly podcast – Tips in 10ish! 10 minutes, more or less, of tips, tricks, and actionable items for you! Use them to help you harness the power of storytelling, blogging, and social media to magnetize your ideal clients and dominate your market.
Overcoming Blog Shame
Look, I get it. I hear it all the time whenever someone starts to tell me about their blog. They look a little sheepish. They tell me how they haven’t written on it in a few weeks … a few months … a few years. They apologize to me. I’m never sure why; it is your blog, not mine. I think we all feel that need though, the need to apologize for our blog shame.
Even after blogging for 15 years, I’ve been there too. You’re not alone in this.
Here are three tips to help you overcome your blog shame and get you back to writing again.
To sum it up:
– Pick a topic you could spend 12 hours a day talking about. Ok, maybe not 12 hours, but you know what I mean. For me? That is talking about getting your business online, branding, marketing, blogging, social media – everything that it takes for Business Brilliantly.
– Brainstorm a list of every post you could possibly write. Make sure the list is long enough to sustain creating content for your site. Set a timer for 30 minutes, and challenge yourself to make a list of 20 topics.
– You define what your success looks like. Stop freaking out if you don’t have 10,000 readers on your blog / Facebook page / Instagram account. Focus instead on getting clients. You really might only need 100 engaged followers a month.
The YouTube + Podcast Format
I recorded this podcast on YouTube, and extracted the audio for the podcast. Thing is, I am not so sure how I feel about talking to myself alone on video. I love it for my interviews, but for the Tips in 10ish series? I’m going to have to do a few more to see if I really like it. What do you think? Do you like having a video option? Leave me a comment and let me know!
If you haven’t already, subscribe on iTunes — and if you would be so kind, leave a review so that others can find the show as well!
Join in the conversation over on the Business Brilliantly Facebook Group. See you there!
When I was first planning out my podcast, I made a list of people that I wanted to have as guests on the show – and today’s guest, C.C. Chapman was at the top of the list. Storyteller, author, podcaster, marketing expert, speaker, photographer, champion of social good … the list of things that C.C. is known for is long. He is a truly a Renaissance man, and such an inspiration.
We talk about the “new” medium of podcasting – which we both started doing in the early days of the medium in 2004 – 2005. C.C. was the person that helped me figure it all out when I had my first podcast on knitting back then. We met even earlier thanks to blogging — he is truly internet Old School.
We also discuss dealing with the hard parts of being an entrepreneur, and how to keep yourself motivated to keep going.
Towards the end of this episode we discuss a poem he wrote recently, which you can find here: We Must Do More.
Interested in connecting with C.C.? Here are some important links, some of which are also mentioned in this episode:
Content Rules, co-authored with Ann Handley
Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness
Accident Hash Podcast: #275
Subscribe to Managing the Gray
Never Enough Days – a conscience-based consultancy specializing in social good, cause marketing and corporate social responsibility founded by C.C.