Do you care more about growing your business or your social media following?

Do You Care More About Growing Your Business or Your Following?

It is all about the numbers … or is it? We are all told to spend time focused on gaining as many followers on social media as we possibly can – but are you sacrificing quality for quantity? Are you just gaining numbers and not attracting your true ideal clients? Raving fans? Your TRIBE?

Do you care more about growing your business or your social media following?

What is the point of having 10,000 Instagram followers if none of them are truly cousednnecting with you?

Are you devoting time to social media that would be better spent cultivating the connections with the people who already love you?

If you are in a service based business, you can only work with a limited number of clients in a year. There is truly only so much time in the day for you to work with people. For most people, that number caps at about 200 people — so why do you need 20,000? Why do you need fans around the world?

If you have a product that you are not limited in the number that you can sell, having 200,000,000 fans & followers makes sense.

The number of followers that Anthropologie needs is very different than the number of followers that I need. Our end goals are very different. I work with a much more limited number of people.

The strategy for you needs to fit with your goals for your business.

If you are looking to connect with your customers, to get to know them, to serve them on a more personal level, how many followers do you TRULY need?

How many followers do you really need? Are you being intentional with your social media strategy? Click To Tweet

I’m not saying to ditch all social media. Just be mindful of the time you spend on it in your business. Make sure it is serving you, instead of taking over your life and your business. Be selective of what you focus on, and make sure you are attracting the people that are the ones you truly want to connect with.

It turns out that it isn’t all about the numbers after all. Growing your business matters more than growing your following.

Why Your Business Contracts must have Legal Speak to protect your business! Business Tips from Christine Tremoulet,

Why Your Business Contracts Must Have Legal Speak in Them

When I see the posts in forums and groups, they often start out the same way.
I’m starting a new business.
I know I need to have a contract.
I don’t have a lot of money to spend right now.

Then the big question… “Does anyone have a contract they can share with me?”

Often followed by a second comment, “I don’t want my contract to have a lot of legal speak in it. I don’t want to scare clients away.”

If you ever want to see me respond to a post with fists of fury, speed typing as fast as I can? Post a version of this post. I’ll try to film what happens, but no guarantee that a modern-day camera could even document it. It is THAT fast.

Why Your Business Contracts must have Legal Speak to protect your business! Business Tips from Christine Tremoulet,

Get Your Contract from a Lawyer, Not Your Peers

Let’s say you’re a wedding cake baker, and you’re asking another cake baker to share their contract with you. Did they go to law school? Did they write their own contract? Where did it come from? How do you know it is even legally binding?

You don’t. You know that she makes a bad-ass buttercream frosting, but you do not know that she knows the law. Stick to recipes here, ok?

Lawyers go through a number of classes to help them learn the exact words to use in a contract. Every. Word. Matters. Words in contracts have nuances that you and I have no clue about. (Unless you are reading this and you went to law school.) Changing those words up has an impact on you if you should ever find yourself in court with a client.

An important thing to remember – your contract doesn’t just protect you, it also protects your client. So if the wording is unclear, and a client takes you to court, it could end up protecting them MORE than it protects you, and you could lose everything. All over the spoiled buttercream frosting – you really should have stuck to getting a good recipe from that other baker.

Think I’m crazy? You can read here all about the comma that cost a company almost a million dollars: New York Times: The Comma That Costs 1 Million Dollars (Canadian).

You need to know WHERE your contract came from, and that it is a trusted source that could support you in the court of law.

You don’t want clients getting out of payments because of a loophole. Or really, any other number of things that might happen to your business. Just don’t do it. Do not ask your peers for a contract.

I know you think that you can’t afford to do it — but you also can’t afford NOT to do it and to lose it all!

Feel like you can't afford a business contract from a lawyer? This thinking could cost you MORE! Click To Tweet

Looking for a contract or legal form for your business? Rachel Brenke’s Blog Legally has you covered. If you’re a photographer? Check out her site just for you at The LawTog.

Starting with a contract from a lawyer? So much safer than trying to do it yourself and ending up in legal trouble! Rachel is a lawyer who also has her MBA and is an entrepreneur. Want to know more about her? She was a guest on the very first Business, Brilliantly podcast.

About the Legal Speak Thing in Contracts

Adding another layer to the possible mess of this whole contract situation is if you take a well worded contract and decide that it needs to not be so scary.

After all, you don’t want someone to be intimidated by all of those legal terms and not sign it, right?

I’ve already covered above the initial problem with thinking like this – it could land you in hot water and cost you a fortune if something happens and things go wrong.

There is a secondary problem here as well, looming in the background. When was the last time you purchased something that had a long contract attached and you said, “Nope! Too many legal terms. Forget it!”

Most people buy a car or a home while barely reading what the contract even says. Once you have made the decision to purchase something? The legal wording isn’t of much consequence. You might ask for explanations of paragraphs, but beyond that you just sign your name so many times your hand cramps up.

Legal speak in contracts protects you & your clients. Don't edit it in fear they won't sign. Click To Tweet

If you believe in what you are selling, you know that it is accurately priced, and that you will provide the service requested? You have nothing to fear when it comes to presenting that contract. They have already agreed to work with you, the contract is simply a formality.

I get it. Putting yourself out there is scary. Never apologize for it though, and do not fear that your contract will turn them away. Want to talk more about your business? Let me know!

Is Instagram Driving Traffic to Your Site?

Business, Brilliantly Episode 8 – Tips in 10ish on Instagram Traffic

I have a confession: I sort of gave up on Instagram for awhile recently.

As someone who loves social media & the power of storytelling and authentic social marketing as much as I do? This may sound like a strange thing to admit out loud.

I kept posting and posting there, and never once did I see anyone visiting my site from my link in my profile. When that happens, you eventually feel defeated.

Is Instagram Driving Traffic to Your Site?

There are only so many hours in the day, and only so much that I can do, and in the end? When I thought Instagram wasn’t bringing me any results? I stopped focusing on it. I figured I would let it go back to simply being a spot where I document my road trips, and not bother sharing posts there anymore.

Then thanks to Jeff over at Manly Pinterest Tips and his presentation at Podcast Movement in August, I learned that Google Analytics does not track traffic coming from Instagram. You will never see in your stats.

Ugh. SERIOUSLY?!? No wonder it was never listed!

He also shared this super easy trick for figuring out if Instagram is sending traffic on over to your site.

Oops. Turns out it has been, and while I am still building my new social media calendar for using Instagram, I can see the results already.

I wanted to share it with you in today’s Tips in 10ish episode, along with chatting a bit about my favorite iPhone apps for making Instagram graphics.


  • Set up your account over at and create a short link to point to your site.
  • I love to use WordSwag for the iPhone to create graphics with text on them. (Sorry, Android & Windows users – it looks like it is iPhone only.)
  • Another app that I really like is Phonto. So many options for text!
  • Prefer to create graphics on the computer, or you’re on a Windows phone? Be sure to visit Canva for graphic creating options!

Hope you enjoy today’s Tips in 10ish episode! Leave a comment below if there is something that you would like to see covered in an upcoming episode, or if you have an Instagram tip you would like to share!

The photo above is one that I took in July, 2014 as I visited Red Rock Canyon in Waterton-Glacier International Peace Park. I had originally planned to only camp on the Waterton side in Alberta, Canada for one night, and then head to Glacier National Park in Montana for the rest of my time. When I learned that the lodge in Glacier had no internet access or cellular coverage, that changed all of my plans. I had client calls in the morning, and Waterton has free wifi coverage – which made me extend my stay by a few more nights. I’m so glad that I did, because I would have missed this majestic canyon otherwise! I was a beautiful day, and like nothing I had ever seen. I hiked to the north at first, and then further down to the south before returning to my car a bit before sunset. I miss the mountains – I can’t wait to head west soon!

Business Brilliantly with Christine Tremoulet - Guest Kimra Luna

Business, Brilliantly Episode 7 – Weekend Edition with Kimra Luna

Our guest for this week’s Weekend Edition is Kimra Luna. Kimra & I first met last year thanks to Marie Forleo’s B-School program, and it was obviously from the start that we both share a passion for social media, marketing, and working with others on their online strategy.

While Kimra seemed to come out of nowhere last year, the reality is that is not the case. It took a lot of hard work and hustle for her to get from where she was – literally on welfare – to where she is today, running her Freedom Hackers Mastermind Group (with over 15,000 members), her Be True Brand You course, Periscoping, and so much more!

She shares with me a bit about her personal story, her rapid business growth, and why it took 9 years to get there. We also discussed the giving economy – the concept of giving all that you can to create an engaged following and client base, the power of social media, and so much more.

We recorded the episode through Google Hangouts, so that you can choose if you prefer to watch the video on YouTube or listen to the podcast – either way, you are sure to enjoy it and learn some tips for your business and building your presence online along the way!

Want to be notified to be a part of the audience for upcoming recordings? Be sure to get on the list to be notified!

Business Brilliantly Podcast with Christine Tremoulet & Kimra Luna

The Business Brilliantly Podcast – Weekend Edition with Guest Kimra Luna

Permission Slip - Do Not Let the Rules Stop You

Permission Slip: Business Brilliantly Tips in 10ish Episode 6

If you’ll excuse me, I’m going to climb on my soapbox here.


It is an epidemic in the business world. Especially for those of us online.

We worry about if we are going to make $37,000 in the next 4 days. We compare how much traffic our website receives compared to a mega-site like Huffington Post. Every day I see more and more posts online that are driving us to feel this way, and it is crushing our morale. Not only that – it is keeping you so hyper-focused on getting everything right that it is paralyzing you from just getting going.

Here is what I have to say about it all. (The post below is not a transcript of the episode itself. I have a lot to say on this topic!)


Stop comparing yourself to someone months or years ahead of you in your business.

Stop letting someone else’s version of success define what your success looks like. You are allowed to declare what your success looks like. It will not look like anyone else’s.

Stop focusing on the money, and instead focus on the STORY. What inspires you? Why did you get in to this business in the first place?

Stop trying to hide behind all of the rules that you feel your business, your blog posts, your social media accounts must abide by, and get out there and start to CREATE CONTENT.

More than anything, this all applies to you if you are building something new. Whether it is your first business or your tenth, when you start a new business endeavor, it takes time to shake out your voice so that it rings true to YOU.

All of the rules that we have around how to write the perfect headline that will be clicked 1700 times, or the most Pinterest-worthy pin that will be shared 324 times an hour do not matter if they are stopping you from getting your story out there in to the world. At the heart of it all, your story matters.

Those rules are based on numbers, statistics, data – not on you connecting with your ideal clients & readers. While lists may be the most amazing things ever for Buzzfeed? Your audience may hate them.

Find your voice, worry about the rules later.

This may seem like strange advice from me, considering that fact that I am a Social Marketing Strategist. The “social” part is very important for me though. If abiding by all the rules is what is paralyzing you from moving forward in your business? I want you to stop. Find what is the correct fit for you. Write your own rules.

Permission Slip - Do Not Let the Rules Stop You

Permission Slip

Lean in. I want to tell you something. Just between us, ok? You have my permission to not be perfect. To choose the social media platforms that work best for you, or to skip them all together. To write your blog posts in the style that speaks to your heart, or to create podcasts instead. List posts, perfectly crafted headlines, all of those things? Skip them all of they don’t feel right. Try things. Break things. FAIL. Fail fast and course correct. Learn what the options are, but then choose which ones you will embrace that are right for you. Be you. Define YOUR success. Set your own goals that support the life AND the business that you want.

Embrace who you truly are, and know that we are all cheering you on. More than anything, we need you to stand up and raise your voice. Be seen and heard.