I was reading an article today in Pen World Magazine, “From Cyberspace to the Real World” (April 2015 issue). It is about a blog, The Pen Addict, and how it gave birth to a business and has inspired a new generation of pen lovers — including me. In the article, there is a paragraph describing […]
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Before we get in to talking about the editorial calendar, there is one more very important thing we need to think about. Creating your Ideal Client Avatar! This is a great exercise for your business as a whole, not just for your blog. What can you tell me about who you are talking to with […]
Be quiet. Hush. Don’t be so loud. Blend in to the background, fade away. Make yourself small. Not just physically small – after all, you really are too large – but emotionally small. Be seen and not heard. (Make sure you are pretty enough for us to look at.) Keep your voice down. Don’t stand […]