Is Your Business Name Hard to Spell? Make Sure You Can be Found!

Is Your Business Name Hard to Spell? Make Sure You Can be Found!

Helping Clients Find You - Business of Boudoir Boudoir is a tricky word to spell. I have been writing it all the time for 4 years, and sometimes I still have to look to make sure I spelled it right!

If I struggle to spell it, what about your clients? Are you doing everything you can to make it easy for them to find you?

Whenever I register a new website domain, I make a point to try and think of other common misspellings and register them as well. For example, I now own BusinessOfBoudior.com and will be pointing it to this site shortly.

If people often refer to your business as another name, or if you already have a social media identity that might not match your business name, it is a good idea to register that too. When I went to set up an account on Twitter, I discovered that my name was too long for a username there, so I created @BizOfBoudoir instead. I don’t want to cause confusion if that is what people remember; I registered BizOfBoudoir.com as well.

Both of these will be add-on domains in my hosting account and will be set up to redirect people to this site. (Make sure it is a 301 redirect so you don’t confuse Google!) The instructions on how to set this up vary from one hosting company to another, but if you ask your hosting company they should be able to help you set it up!

Make it easy for people to find you. Register the frequent misspellings, so that way they always know where to go!

Photograph by Vincent Lock, used under the Creative Commons License.

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Christine

Author, Coach, Blog Geek. Blogger of 15 years, I named WordPress. My Superpower: Helping entrepreneurs like you use the power of storytelling across blogging & social media to magnetize clients and dominate your market. It is time to stop believing the lies of the Perfection Culture. I live in Houston, Texas when I'm not traveling in my Mini Cooper.
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3 Comments

  • Scott Wyden Kivowitz November 6, 2012 at 1:42 PM

    I’m glad you mentioned 301 redirects because it’s too often than people forget that completely mirroring a domain can hurt SEO rankings dramatically.

  • Stephanie Ostermann November 6, 2012 at 2:03 PM

    A photographer friend of mine with a fancy French name had us all write out her name as we thought it sounded, and then bought those domains. It was a fun lunch, seeing all the weird ways we interpreted how her name sounded!

  • Brooke November 19, 2012 at 2:20 AM

    My name is misspelled ALL the time – Brook instead of Brooke. Unfortunately someone has already registered it as misspelled, so I just have to hope that someone remembers me! 😉

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