Business Brilliantly CPC2016
Why hello there, gorgeous!
You’re creative, and you’ve got an amazing talent that you want to share with the world.
Everyone says to try using the internet to market your business, and it just is not working for you.
The truth is, you have so many things to focus on in your business, the idea of writing blog posts or planning out your social media is one of those things that goes by the wayside – and you know it is hurting you.
You believe in the power of storytelling marketing, but you just don’t know where to begin – and you’re not sure anyone is going to be reading your site anyways.
You are frustrated because it seems like everyone just cares about what you charge for your work, and they don’t understand how passionate you are about why you do what you do.
You wish that you had a plan to make marketing easy.
It doesn’t have to be that way. Not anymore.
I am Christine Tremoulet. I’ve blogged for 15 years now; my geek claim to fame is that I named WordPress. (Yes, the software. No, I didn’t work for them – there was no company yet.) I have also written Blogging Brilliantly For Your Business: 30 Days to Dominate Your Market, a best-selling book on blogging for business owners just like you.
Over the years, I have worked with a number of entrepreneurs as a business coach & consultant, advising them on how to use the power of the internet to reach their clients.
When I launched my own photography business in 2007, I found that I was fully booked within the first 6 months of opening the doors – all thanks to my blog. People had a way to connect with me, and that made me unique in my area. I never felt that I had to compete for clients.
I created Business Brilliantly to help entrepreneurs just like you who want to stand out in their market, with a way to get it all done and still have time to do what you are passionate about in the first place.
This 6 week course will help you create that Storytelling Marketing plan for your blog and your social media that will get you the attention you deserve.
Bottom Line? My greatest talent is helping you to use the power of the internet to be SEEN and HEARD. Isn’t it about time?
I loved how easy you made everything seem when it’s felt overwhelming to get organized around my social media. I appreciated your experience and how long you’d been in the game and that made me trust that you know what works long term and it’s not just a one hit wonder or riding a trend. Your advice is built to last.
What Is This All About?
We are going to build your Storytelling Marketing plan – the Who, What, Where, When, Why, and How of your business.
At the end of the course, you will:
- Know what makes you unique & stand out in the crowd — WHY are you different than ANYONE else in your market
- Have a brand plan and know what all of your marketing graphics need to look like
- Define what success looks like for you, and what it will take to reach your goals
- Create your Manifesto, the foundation of your entire brand and everything you stand for
- Describe your dream client as easily as you describe your best friend, so you know exactly how to talk to her
- Be able to talk about the services you provide in a compelling way, both online & off – so people understand why they should choose you over anyone else
- Lay out a Social Media plan around the platforms that are the best fit for you and your clients
- Create an editorial calendar for your blog and social media, taking all the guesswork and last minute scramble in your marketing for next six months (or more!)
- Get your blog off the bottom of your to-do list, once and for all
- Simplify the best practices of blogging: headlines, SEO, and graphics – tech fear be gone
- Know exactly how to make your blog more engaging for your future clients, and how to get them there in the first place
- Have a system to keep all this up and running while you’re also busy working in your business
If you are just starting out with blogging and social media or on the other hand you want to take your blogging and social media to the next level, then taking this course is an absolute 'no brainer'. You will learn so much about yourself, your business and blogging that you will be able to use when writing for your own blog. And Christine is there to help you every step of the way in the Facebook group and the weekly class. Do the course - it's well worth it!
If you are struggling to find your voice, connect to clients, or figure out what on earth to put on your website then you NEED this class. Christine will give you the confidence to be uniquely you and attract those clients that you will be most fulfilled by working with.
Thank you for pouring your heart into this course and into us as a group. I am not obsessed with blogging. Every time I want to post to social media, I refrain and instead copy that content to a blog post. You are a genius. And such a sweet soul. Thanks so much for just being you and being awesome!!
I've been struggling with defining who I am this year. I've had some turns in my life that I wasn't anticipating and it's challenged me to stop being a follower and start figuring out who I am. It sounds silly. I'm 32 and don't know what my favorite food is, let alone what clientele I wish to attract. Though I wasn't very active in the group about intros and such, I felt that sitting down and doing the BFF assignment and working on my manifesto did more for me than I ever anticipated it wo...
HOW IT WORKS:
In April 2016, you will receive your access information to log in to the online portal for the group program.
Once the course begins, you will receive access to a training video for that week’s lesson.
Every Monday a new lesson and worksheets will be released to help guide you through that week’s material. The video will be live; there will be a recording for you to access later.
Facebook Office Hours – I will also hold Office Hours in the Facebook Group throughout the week for additional time for you to get answers & help.
I want to dig in with you and get to know your business. Help you along the way. Be there to answer your questions when you have them. This isn’t just me handing you a bunch of information and patting you on your back as I wish you the best. This is a GROUP program. That means that we are all going to work together as a group, helping and supporting each other.
At the end of our time together, you will continue to have lifetime access to the online portal for the course, and any updated information that is added when the course is run again in the future.
You will have a plan, created by you, with YOUR vision of success in mind, to market your business online. To be seen and heard, at last.
EARLY BIRD SPECIAL:
If you are one of the first 25 students to sign up, you will receive a bonus 1-on-1 website & blog review with Christine (valued at $297)! Plus save $200 off the price of the course! Hurry – early bird registration ends soon!
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Questions & Answers
Is this course for me?
Business Brilliantly is for you if writing a blog post is the last item on your to-do list, and you keep pushing it down further. You’re never quite sure what to write, or why you should even bother. You feel like every client just comes to you asking about your prices first, and that you just blend in in your market. You know what you offer is amazing, you just wish that you could explain it to people without just stating what you do and hoping that they remember you later. You want a plan. You want it to be easy. You want to be confident in what you are putting out there online.
It’s not for you if you are the type that has a marketing calendar, and editorial calendar for all of your blog posts, your social media accounts set up 6 months in advance, and you are comfortable at a cocktail party telling people what you do in one sentence — keep rocking with your bad self! You’re GOOD!
Blogging: does it really matter?
Social media is the darling of the party when it comes to building your web presence, but blogging? Blogging is REALLY where it is at. There are so many things for you that blogging can do that social media simply won’t. When you write a blog post, it lives on forever. People will visit your website and read one blog post, and then go read another, and then another one. If they are able to learn about you and connect with who you are – building their Know, Like & Trust factor – they will stay on your site for a long time. Both social media AND your blog matter; they work together, not separately.
Will you be keeping me accountable?
We are all adults here, and there is a limit to what I can make you do. Will I notice if you’re never accessing the course or joining in on any of the calls? Yes. Will I see that you’re not participating in the bonus Facebook group? Yes. I will reach out to you and see what’s up and if there is anything you need help with. That is also the goal of the weekly calls is to help you out when you have questions.
Short answer? I’ll notice if you’re not there. I won’t come to your house and make you do your homework.
Is there any way to measure my results?
What is measured, grows. You will have a tracker for you to complete that will allow you to track your blog stats along with your social media following, your email list growth, and whatever other numbers you choose to track. This way we can see where you started, where you are at the end of the course, and how your actions make an impact.
Will I be able to work with you one-on-one?
Private one-on-one work (outside of any special bonuses that may be offered when you sign up) is not a part of this course. You can add a private one-on-one session with me for an additional fee depending on my availability.
You mentioned videos; will there be transcripts?
The videos will be live, so there will not be transcripts at the time that you initially watch them. I understand though that we all have different learning styles, and summaries of the videos will be provided after they are initially broadcast so that if you hate videos, you will still be able to learn about what was covered.
Is it just you doing the teaching?
Yes, yes it is. I will be the one doing all of the teaching for the course. It is possible that bonuses will be added at a later date that will feature people that are experts in other fields, but they will not be covering the primary course content.
Are you going to teach me how to use WordPress, install themes, write CSS, or anything else like that?
There are a lot of resources out there already that will tell you how to install WordPress or your theme — I don’t want to reinvent the wheel here. Plus this varies from one hosting company to another. Teaching how to do it just isn’t my thing, but I’m always happy to help point out a solid resource for it.
You mentioned WordPress – I use SquareSpace. Is that ok?
ABSOLUTELY! All of the concepts remain the same. I do not have personal experience using SquareSpace so I can’t help you with any tech issues – but everything we discuss will be things you should be able to easily do no matter which platform you’re on!
How long will I have access for?
You will have access for the lifetime of the course. As long as I am offering it, you will have access – including any updates, changes, new videos, all of it. If it ever goes away, you will be notified so that you can download any of the material you would like to keep.
Speaking of downloads, can I download the materials?
Why yes, you can. You can download the videos and all other materials provided. They are for YOUR USE ONLY though. Just so we’re clear. Don’t download them and then go share. I have lawyers to pursue the copyright infringement on that sort of thing. This is one time when sharing is NOT caring. Or cool.
Is there a guarantee?
Yes; there is a 60 day money back guarantee from the time you purchase the course. If the course has started, you will be asked to show the homework that you’ve done up to that point before the refund will be issued.
How do you know all this stuff?
I first started working as a web consultant with Fortune 500 companies back in 2000, the same year that I started blogging. (I named WordPress in 2003.) I have been consulting in one form or another ever since. I launched my photography business in 2007, started offering business coaching to photographers in 2011, and in 2015 shifted my focus to entirely helping others grow their business. While my job title has changed over the years, the passion for using the internet to grow your business has never stopped.
What do you do in your spare time?
Confession time here: I’m a total nerd. I pretty much spend ALL of my time online. Not just online, but thinking about all the things that make up Business Brilliantly — you will find me reading articles on how to improve your blog, how to grow your Instagram following, how to run Facebook ads. You will find me in Facebook groups talking about how to grow your business. I’m not kidding when I say that I *LIVE* for this stuff. I have for over 15 years. Marketing, branding, blogging – all of it.
Building a business that is a laptop lifestyle means that I’m not tied to one place though, and I also LOVE to travel. In 2013-2014, I drove solo in my Mini Cooper to the lower 48 states in the USA and 4 Canadian provinces. 40,000 miles. All while running a full-time business. My goal is to visit all 59 US National Parks; I’m up to 24 so far, camping (yes, solo) in many of the ones I’ve visited. Next up? I’m planning to drive to Alaska!